NEW YORK - Amazon.com, Barnes & Noble, Costco, Lowe's and the Apple Store ranked tops with consumers in a survey by the global strategy firm OC&C Strategy Consultants.
The study, the OC&C Proposition Strength Index (the "Index"), surveyed over 2,700 U.S. consumers in an effort to understand consumer sentiment toward 50 of the country's leading retailers. The survey rates how consumers view core elements of a retailer's value proposition -- such as Value for Money, Customer Service, Product Selection and Product Quality.