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February 8, 2011

The American Beverage Association announced that consumers across the United States will soon find new calorie labels on the front of their favorite beverages as part of an effort by America's leading non-alcoholic beverage companies bring the Clear on Calories initiative to stores.

WASHINGTON -- The American Beverage Association announced that consumers across the United States will soon find new calorie labels on the front of their favorite beverages as part of an effort by America's leading non-alcoholic beverage companies bring the Clear on Calories initiative to stores. The beverage industry's voluntary commitment to make calories more visible and useful to consumers supports First Lady Michelle Obama's efforts to help families make informed choices as part of an active, healthy lifestyle, the association reported.