Content about Coupon

January 27, 2015

For many supermarkets, having an effective grocery shopping app is a key component of their omnichannel toolkit. But how to design it? 

For many supermarkets, having an effective grocery shopping app is a key component of their omnichannel toolkit. But how to design it?

Retailers could learn from Favado 2.0, a redesigned version of the grocery community savings app by savings.com. The sale and coupon data in Favado 2.0 is aggregated by grocery savings experts throughout the country and presented in a new visual format.

December 16, 2014

Shoppers at Rite Aid stores in New York and Los Angeles will soon get a dose of 3-D along with their prescriptions as the retailer rolls out the first of its high-tech customer kiosks at 200 retail locations.

Shoppers at Rite Aid stores in New York and Los Angeles will soon get a dose of 3-D along with their prescriptions as the retailer rolls out the first of its high-tech customer kiosks at 200 retail locations.

December 12, 2014

E-commerce has changed the way consumers purchase products, but until very recently, the basic structure of the transaction and sale itself hadn’t evolved much.

E-commerce has changed the way consumers purchase products, but until very recently, the basic structure of the transaction and sale itself hadn’t evolved much: People browse for products they want, compare prices across sites, maybe submit a code for a discount coupon if they have one and make a purchase. But a recent development points to a big change on the horizon for ecommerce, and the symptom is the massive sales growth achieved by major retailers who have embraced the new model.

November 26, 2014

Meijer is taking a different approach to Cyber Monday this year. 

Meijer is taking a different approach to Cyber Monday this year.

Instead of online sales, the retailer says it will focus on offering discounts through its digital couponing site: mPerks. For Cyber Monday, the retailer is offering a coupon for 20% off a single item through mPerks on in-store purchases today only.

November 11, 2014

This past summer President Obama turned heads when the White House hosted a curious sounding event called a Maker Faire.

This past summer President Obama turned heads when the White House hosted a curious sounding event called a Maker Faire. The event was created to recognize people known as “Makers” and the global movement they are a part of that is upending traditional product development cycles, the consumer acceptance curve and the retail industry.

November 10, 2014

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. 

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. Not surprisingly, significant emphasis was placed on the use of emerging digital and mobile media. But each session also reinforced that traditional media including television, radio, retail feature ads, and Free Standing Insert (FSI) coupons should not be undervalued.

November 6, 2014

IBM is forecasting a record holiday season heavily influenced by digital sales.  IBM research based on digital analytics predicts a total online sales increase of more than 15% over a 5-day period between Thanksgiving and Cyber Monday.  

IBM is forecasting a record holiday season heavily influenced by digital sales.  IBM research based on digital analytics predicts a total online sales increase of more than 15% over a 5-day period between Thanksgiving and Cyber Monday.  

The biggest increase in online sales is expected on Cyber Monday with a predicted 15.8% increase over the last year, followed closely by Thanksgiving with an increase of 15.6%

November 3, 2014

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

October 6, 2014

Dollar General’s new Fast Way to Save program, which runs from now through Nov. 15, uses the retailer’s new DG Digital Coupon platform powered by Coupons.com to offer its customers more than 100 in additional digital coupon savings.

Dollar General’s new Fast Way to Save program, which runs from now through Nov. 15, uses the retailer’s new DG Digital Coupon platform powered by Coupons.com to offer its customers more than 100 in additional digital coupon savings.

September 17, 2014

As more retail promotions migrate online, RetailMeNot has introduced two new products poised to disrupt the traditional print circular.

As more retail promotions migrate online, RetailMeNot has introduced two new products poised to disrupt the traditional print circular.

The new offerings are branded as RetailMeNot Circulars and RetailMeNot Showcase and are part of the company’s portfolio of solutions designed to help retailers and brands increase sales and grow awareness.

August 19, 2014

Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.

Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.

August 7, 2014

Sales at Coupons.com surged 32% in the second quarter, but the digital coupon provider reported an increased loss as stock-based compensation expenses ate into profits.

Sales at Coupons.com surged 32% in the second quarter, but the digital coupon provider reported an increased loss as stock-based compensation expenses ate into profits.

Total revenue increased 32% to $51.7 compared to $39.1 million while the company reported a loss of $6.9 million, $6.7 million of which was related to stock-based compensation, compared to a prior year loss of $2.9 million. On an adjusted basis, the company said profits increased to $3.7 million from a $100,000 profit the prior year.

August 7, 2014

Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.

Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.

Digital Coupons positively affect brand loyalty, broaden consumer’s horizons and rule the world of promotions, according to the study titled “The Impact of Online Coupons and Promotion Codes.” RetailMeNot commissioned Forrester Consulting to conduct the survey of 500 consumers in May.

July 31, 2014

A new digital coupon program was successfully rolled out to Dollar General’s more than 11,300 stores in partnership with Coupons.com, the companies announced.

A new digital coupon program was successfully rolled out to Dollar General’s more than 11,300 stores in partnership with Coupons.com, the companies announced.

July 31, 2014

Meijer is generating traffic to its stores with weekly promotions and price drops on more than 300 of back-to-school items, which it plans to continue offering into September. In the past few weeks alone, customer traffic has consistently doubled, according to the retailer.

Meijer is generating traffic to its stores with weekly promotions and price drops on more than 300 of back-to-school items, which it plans to continue offering into September. In the past few weeks alone, customer traffic has consistently doubled, according to the retailer.

July 11, 2014

After two years in Android and Apple app stores, coupon website RetailMeNot is planning to make deals more personalized for users, which could have a big impact on retailers’ bottom lines.

After two years in Android and Apple app stores, coupon website RetailMeNot is planning to make deals more personalized for users, which could have a big impact on retailers’ bottom lines.

The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

July 10, 2014

ShopAtHome.com, one of the largest coupon search engines connecting shoppers to exclusive deals and cash-back savings, has expanded its product offering to include ShopGold Rewards, a new program that offers free gift cards from major retailers to consumers.

ShopAtHome.com, one of the largest coupon search engines connecting shoppers to exclusive deals and cash-back savings, has expanded its product offering to include ShopGold Rewards, a new program that offers free gift cards from major retailers to consumers.

The company said that ShopGold Reward’s launch has positioned it as the “most extreme savings hub anywhere,” and the only site offering coupons, cash back and free gift card rewards in an integrated way through its site and apps.

July 8, 2014

Free Standing Insert (FSI) coupon activity increased 3.4% based on Coupons Dropped during the first six months of 2014 versus the same time period in 2013, according to Marx, a Kantar Media solution.

Free Standing Insert (FSI) coupon activity increased 3.4% based on Coupons Dropped during the first six months of 2014 versus the same time period in 2013, according to Marx, a Kantar Media solution.

FSI Coupons Dropped within non-food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.

July 7, 2014

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Believe in Heroes benefits Wounded Warrior Project (WWP), a nonprofit organization whose mission is to honor and empower Wounded Warriors.

July 1, 2014

No longer content as a social platform for sharing promotional offers, DealPlus.com has relaunched its site to include new capabilities for users to feature curated assortments of merchandise.

No longer content as a social platform for sharing promotional offers, DealPlus.com has relaunched its site to include new capabilities for users to feature curated assortments of merchandise.

June 11, 2014

With coupons for anywhere from J.C. Penney to Jos. A. Bank, instant savings are now in people’s pockets with the addition of Groupon Freebies to the coupon giant’s mobile app.

With coupons for anywhere from J.C. Penney to Jos. A. Bank, instant savings are now in people’s pockets with the addition of Groupon Freebies to the coupon giant’s mobile app.

The feature, which was launched late in 2013 on Groupon’s website, was added to its mobile app on Tuesday. With Freebies now available to deal seekers on the go, some 30,000 coupons, discount codes and other deals that it features will be at customers’ fingertips.

May 8, 2014

Ebates.com, a pioneer in online cash-back shopping, has once again expanded its mobile offerings. The new free iPad shopping app offers access to cash back, online coupons and free shipping from participating stores.

Ebates.com, a pioneer in online cash-back shopping, has once again expanded its mobile offerings. The new free iPad shopping app offers access to cash back, online coupons and free shipping from participating stores.

The app is available for download at the App Store.

Built with a native tablet design that the company touts as easy to navigate, the app features powerful product and deal search capability, daily double cash back offerings, each user’s personal Favorite Stores and simple find-and-paste couponing.

April 25, 2014

A new digital initiative from Walgreens allows the retailer to engage with shoppers at multiple touchpoints on the path to purchase thanks to a personalized digital coupon and analytics platform from Coupons.com called Retailer iQ.

A new digital initiative from Walgreens allows the retailer to engage with shoppers at multiple touchpoints on the path to purchase thanks to a personalized digital coupon and analytics platform from Coupons.com called Retailer iQ.

Coupons.com announced the launch of Retailer iQ with Walgreens as the largest user of the platform with implementations underway with four other unidentified retailers. According to Coupons.com Retailer iQ fundamentally changes the promotions and checkout experience for shoppers and retailers by making them digital, mobile and personalized.

April 22, 2014

RetailMeNot has some interesting plans in store for mall goers following an agreement with General Growth Properties allowing it to serve as the mall operators preferred digital coupon provider.

RetailMeNot has some interesting plans in store for mall goers following an agreement with General Growth Properties allowing it to serve as the mall operators preferred digital coupon provider.

Plans call for RetailMeNot to test new marketing formats and beacon technology in select malls that will allow RetailMeNot mobile app users to be served hyper-targeted offers. In addition, the company said it will work with General Growth Properties on various undefined initiatives to enhance the shopping experience at its 120 malls, increase traffic and drive sales for tenants.

April 16, 2014

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.