Content about Craftsman

May 8, 2013
Sears and DeWalt team up in Vegas

Research from DeWalt found that 650 out of 1,000 pros were aware of DeWalt mechanic tools. That's pretty good awareness. But DeWalt didn't have mechanics tools at the time of the survey.

Research from DeWalt found that 650 out of 1,000 pros were aware of DeWalt mechanic tools. That's pretty good awareness. But DeWalt didn't have mechanics tools at the time of the survey.

It does now. And a partnership with Sears is bringing DeWalt wrenches, ratchets, sockets and mechanics tool sets online and in Sears stores in time for Father's Day.

DeWalt and Sears executives announced the news during a presentation at the National Hardware Show here at the Las Vegas Convention Center. 

April 24, 2013
Harley-Davidson rides with Craftsman

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

As part of the partnership, Craftsman — the tool brand owned by Sears Holdings — has been named the official hand and power tool sponsor of the Harley-Davidson 110th Anniversary Celebration. 

April 24, 2013
Harley-Davidson rides with Craftsman

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

As part of the partnership, Craftsman — the tool brand owned by Sears Holdings — has been named the official hand and power tool sponsor of the Harley-Davidson 110th Anniversary Celebration. 

August 27, 2012
Craftsman unites republicans, democrats under one roof

Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.

HOFFMAN ESTATES, Ill. — Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.

The company has teamed up with Ty Pennington of "Extreme Makeover: Home Edition" fame, Sears Heroes at Home, Rebuilding Together, NextGen Home built by Champion and Bank of America to build two halves of one home -- one in Tampa, Fla. during the RNC and the other in Charlotte, N.C. during the DNC.

August 27, 2012
Craftsman unites republicans, democrats under one roof

Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.

HOFFMAN ESTATES, Ill. — Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.

The company has teamed up with Ty Pennington of "Extreme Makeover: Home Edition" fame, Sears Heroes at Home, Rebuilding Together, NextGen Home built by Champion and Bank of America to build two halves of one home -- one in Tampa, Fla. during the RNC and the other in Charlotte, N.C. during the DNC.

December 19, 2011
Sears entices shoppers with last-minute deals

Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection.

HOFFMAN ESTATES, Ill. — Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection. 

Deals being offered at Sears stores Dec. 23 to Dec. 24 include 70% off fine jewelry, up to 65% off fashion boots, 35% off fragrance sets, 50% off all Craftsmen Mechanics tool sets, 60% off the NordicTrack fleece at only $9.99 (Reg. $26 ), Samsung 46-inch 3D TV for $999.99 (save $600 ) and 55% off sleepwear and sets for kids.

December 19, 2011
Sears entices shoppers with last-minute deals

Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection.

HOFFMAN ESTATES, Ill. — Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection. 

Deals being offered at Sears stores Dec. 23 to Dec. 24 include 70% off fine jewelry, up to 65% off fashion boots, 35% off fragrance sets, 50% off all Craftsmen Mechanics tool sets, 60% off the NordicTrack fleece at only $9.99 (Reg. $26 ), Samsung 46-inch 3D TV for $999.99 (save $600 ) and 55% off sleepwear and sets for kids.

March 21, 2011
Sears takes aggressive approach to advertising

An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.

HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.

Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.

February 2, 2011
Sears names head of Kenmore, Craftsman and DieHard brands

Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman & DieHard.

HOFFMAN ESTATES, Ill. -- Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman and DieHard.

"Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward."    

February 2, 2011
Sears names head of Kenmore, Craftsman and DieHard brands

Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman & DieHard.

HOFFMAN ESTATES, Ill. -- Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman and DieHard.

"Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward."    

November 10, 2010
Sears helps customers give back to those who serve

Sears announced that is bringing back its annual Sears Heroes at Home Wish Registry to...