Content about Crossmark

January 24, 2013
Crossmark creates new brand experience group

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

January 23, 2013
Crossmark creates new experience agency

BrandMasters is the name of a new experiential marketing agency created by Crossmark.

BrandMasters is the name of a new experiential marketing agency created by Crossmark.

January 15, 2013
Former Procter & Gamble exec named CEO of Crossmark

Former Procter & Gamble executive Joe Crafton has been named CEO of Crossmark, a leader in sales and marketing services in the consumer goods industry.

PLANO, Texas — Former Procter & Gamble executive Joe Crafton has been named CEO of Crossmark, a leader in sales and marketing services in the consumer goods industry. Crafton, who served as president of Crossmark until his promotion, succeeds John Thompson, who has been CEO since 2010.

December 19, 2012
Crossmark gets private equity infusion

Warburg Pincus has acquired a majority ownership stake in Crossmark, a leading provider of sales and marketing services to retailers and suppliers.

Warburg Pincus has acquired a majority ownership stake in Crossmark, a leading provider of sales and marketing services to retailers and suppliers.

The companies said they entered into a definitive merger agreement whereby Warburg Pincus will make a majority investment of an undisclosed amount in Crossmark that allows for the management owners of the company to maintain a significant equity position and continue to actively lead the company after the transaction closes.