Content about Crystal Light

April 29, 2013
Crystal Light dives into e-commerce waters

Crystal Light, a leading beverage mix brand, is launching an e-commerce platform, Shop.CrystalLight.com.

GLENVIEW, Ill. — Crystal Light, a leading beverage mix brand, is launching an e-commerce platform, Shop.CrystalLight.com. 
 
"For years we have heard from some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, senior brand manager for Crystal Light. "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."
 

April 29, 2013
Crystal Light dives into e-commerce waters

Crystal Light, a leading beverage mix brand, is launching an e-commerce platform, Shop.CrystalLight.com.

GLENVIEW, Ill. — Crystal Light, a leading beverage mix brand, is launching an e-commerce platform, Shop.CrystalLight.com. 
 
"For years we have heard from some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, senior brand manager for Crystal Light. "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."
 

January 31, 2013
Kraft Foods fulfills marketing needs with new role

Kraft Foods Group is stepping up its marketing efforts by naming Deanie Elsner to the newly created role of chief marketing officer, reporting directly to company CEO, Tony Vernon.

NORTHFIELD, Ill. — Kraft Foods Group is stepping up its marketing efforts by naming Deanie Elsner to the newly created role of chief marketing officer, reporting directly to company CEO, Tony Vernon.