WEST DES MOINES, Iowa -- Hy-Vee announced that it has enlisted the help of celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals.
Under the exclusive agreement with Hy-Vee, Stone, who stars as an investor/mentor on NBC's "America's Next Great Restaurant." will be featured in the company's TV commercials, print ads and in-store promotional materials over the next two years, said Randy Edeker, president and COO of Hy-Vee.