Content about Diehard

April 24, 2013

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

As part of the partnership, Craftsman — the tool brand owned by Sears Holdings — has been named the official hand and power tool sponsor of the Harley-Davidson 110th Anniversary Celebration. 

December 19, 2011

Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection.

HOFFMAN ESTATES, Ill. — Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection. 

Deals being offered at Sears stores Dec. 23 to Dec. 24 include 70% off fine jewelry, up to 65% off fashion boots, 35% off fragrance sets, 50% off all Craftsmen Mechanics tool sets, 60% off the NordicTrack fleece at only $9.99 (Reg. $26 ), Samsung 46-inch 3D TV for $999.99 (save $600 ) and 55% off sleepwear and sets for kids.

December 19, 2011

Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection.

HOFFMAN ESTATES, Ill. — Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection. 

Deals being offered at Sears stores Dec. 23 to Dec. 24 include 70% off fine jewelry, up to 65% off fashion boots, 35% off fragrance sets, 50% off all Craftsmen Mechanics tool sets, 60% off the NordicTrack fleece at only $9.99 (Reg. $26 ), Samsung 46-inch 3D TV for $999.99 (save $600 ) and 55% off sleepwear and sets for kids.

June 2, 2011

Sears Holdings announced that it has reached a license agreement with Dorcy International, which will allow Dorcy to sell DieHard-branded alkaline/rechargeable batteries and flashlights to retailers in the U.S., Puerto Rico and the Caribbean.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that it has reached a license agreement with Dorcy International, which will allow Dorcy to sell DieHard-branded alkaline/rechargeable batteries and flashlights to retailers in the U.S., Puerto Rico and the Caribbean.

February 2, 2011

Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman & DieHard.

HOFFMAN ESTATES, Ill. -- Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman and DieHard.

"Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward."