Content about Digital media

April 16, 2014

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

April 15, 2014

Social sharing, editorial commerce and improved targeting are said to be among the technological upgrades leading footwear brand and retailer Steve Madden has made to its Web site.

Social sharing, editorial commerce and improved targeting are said to be among the technological upgrades leading footwear brand and retailer Steve Madden has made to its Web site.

March 27, 2014

GameStop CEO Paul Raines remained optimistic about the company’s fourth quarter results, saying that the launch of new consoles in 2013 marked the return of innovation to the video game category and that the company’s market share increased to an all-time high.

GameStop CEO Paul Raines remained optimistic about the company’s fourth quarter results, saying that the launch of new consoles in 2013 marked the return of innovation to the video game category and that the company’s market share increased to an all-time high.

March 21, 2014

Despite having comparable store sales decreases in the fourth quarter and fiscal year, Books-A-Million saw core book business improve, driven by what president and CEO Terrance G. Finley called a strong lineup of new titles.

Despite having comparable store sales decreases in the fourth quarter and fiscal year, Books-A-Million saw core book business improve, driven by what president and CEO Terrance G. Finley  called a strong lineup of new titles.

Revenues for the 13-week period ended Feb. 1 decreased 3.7% to $157.9 million, compared with revenues of $163.9 million in the 14-week year-earlier period. Comparable store sales for the quarter which include comparable 13-week periods this year and last year declined 1.8%, compared with the same period last year.

March 14, 2014

Premium chocolatier Lindt & Sprungli is adding more than 100,000 sq. ft. of manufacturing capacity at its U.S. headquarters in Statham, N.H.

Premium chocolatier Lindt & Sprungli is adding more than 100,000 sq. ft. of manufacturing capacity at its U.S. headquarters in Statham, N.H. The facility in New Hampshire is one of eight production sites worldwide and the only location in North America. When the expansion is complete the facility will encompass more than 1 million sq. ft. to accommodate production, storage and distribution for products such as the recently introduced Lindt HELLO collection, LINDOR single serve bars and EXCELLENCE individually wrapped dark chocolate diamonds.

March 14, 2014

Multi-platinum R&B recording artist Keyshia Cole and leading footwear designer and marketer Steve Madden are at it again.

Multi-platinum R&B recording artist Keyshia Cole and leading footwear designer and marketer Steve Madden are at it again.

Cole and Madden announced their second partnership with products to be released this month including a variety of heeled and platform styles, ranging from pumps to gladiators to ankle booties. The shoes will feature new prints and colors, along with the platform and cut-out details that are said to showcase the fusion of Steve Madden's and Keyshia Cole's style.

March 5, 2014

Google Capital has invested $50 million in Auction.com, the world’s largest online real estate marketplace. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.

Google Capital has invested $50 million in Auction.com, the world’s largest online real estate marketplace. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.

January 30, 2014

Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.

Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.

Although sponsored search has generated revenue growth for the company, Overstock said that the move also incurs higher associated marketing expenses as a percentage of revenue than it had to pay prior to Google making its changes.

January 21, 2014

Virtual Piggy, the provider of safe youth payments technology Oink, has teamed up with WorldPay US to increase its strategic 2014 merchant acquisition plans within the teen market.

Virtual Piggy, the provider of safe youth payments technology Oink, has teamed up with WorldPay US to increase its strategic 2014 merchant acquisition plans within the teen market.

The WorldPay payment processing platform is used for in-person credit and debit transactions, online and mobile payments. According to Oink, its relationship with WorldPay will bring the safe youth payments technology to the WorldPay merchant network and facilitate integrations into teen-focused retail websites and shops.

January 14, 2014

GameStop reported increases in global and same-store sales for the nine-week holiday sales period ended Jan. 4, but results missed analysts’ expectations thanks to a greater-than-expected decline in sales of new game titles for Xbox 360 and PlayStation 3.

GameStop reported increases in global and same-store sales for the nine-week holiday sales period ended Jan. 4, but results missed analysts’ expectations thanks to a greater-than-expected decline in sales of new game titles for Xbox 360 and PlayStation 3.

January 7, 2014

The WhiteWave Foods Company has named Kevin C. Yost as president of the company’s newly acquired Earthbound Farm business. Charlie Sweat, previously CEO of Earthbound Farm, will move into an advisory role to ensure a smooth transition.

The WhiteWave Foods Company has named Kevin C. Yost as president of the company’s newly acquired Earthbound Farm business. Charlie Sweat, previously CEO of Earthbound Farm, will move into an advisory role to ensure a smooth transition.

The rest of the Earthbound Farm management team will continue to serve in their current roles.

January 2, 2014

New research from NPD conducted during the 2013 holiday season suggests shoppers believe better deals are to be had online than in stores.

New research from NPD conducted during the 2013 holiday season suggests shoppers believe better deals are to be had online than in stores.

That not good news for retailers under relentless pressure to generate store traffic with all manner of urgency oriented promotions such as the ubiquitous one-day sale or other types of limited duration activities.

December 9, 2013

The WhiteWave Foods Company, a leading consumer packaged food and beverage company in North America and Europe, plans to acquire Earthbound Farm, a leading organic food brand, from its existing shareholders led by Kainos Capital and founders Drew & Myra Goodman, for approximately $600 million in cash.

The WhiteWave Foods Company, a leading consumer packaged food and beverage company in North America and Europe, plans to acquire Earthbound Farm, a leading organic food brand, from its existing shareholders led by Kainos Capital and founders Drew & Myra Goodman, for approximately $600 million in cash.

November 27, 2013

Independent agency network Project: WorldWide and its shopper engagement agency, Shoptology, have named Ken Madden as head of digital at Shoptology. Madden will report directly to Shoptology CEO Charlie Anderson.

Independent agency network Project: WorldWide and its shopper engagement agency, Shoptology, have named Ken Madden as head of digital at Shoptology. Madden will report directly to Shoptology CEO Charlie Anderson.

November 15, 2013

Red hot Pinterest is offering new functunality to third parties that will allow them to curate content and drive traffic to their sites, and major retailers such as Walmart, Target and Zappos are all over it.

Red hot Pinterest is offering new functunality to third parties that will allow them to curate content and drive traffic to their sites, and major retailers such as Walmart, Target and Zappos are all over it.

November 12, 2013

Shareable content, enhanced product images, live chat and improved search capabilities are among the key changes introduced Tuesday morning to the Toysrus.com and Babiesrus.com websites.

Shareable content, enhanced product images, live chat and improved search capabilities are among the key changes introduced Tuesday morning to the Toysrus.com and Babiesrus.com websites.

November 8, 2013

Welcome to the Web Rue21. The operator of nearly 1,000 stores nationwide has joined the ranks of virtually every other retailer and now sells products via the Internet.

Welcome to the Web Rue21. The operator of nearly 1,000 stores nationwide has joined the ranks of virtually every other retailer and now sells products via the Internet.

The specialty apparel retailer focused on teens and young adults on Friday announced the launch of their online shopping site Rue21.com.

October 4, 2013

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.

October 2, 2013

Retailers will gain $81 billion from the “Internet of Everything,” which is the term given to the connectivity of an increasing number of people, processes and things, in 2013. But according to new research from Cisco Systems, Inc., this only reflects 45% of the potential return.

Retailers will gain $81 billion from the “Internet of Everything,” which is the term given to the connectivity of an increasing number of people, processes and things, in 2013. But according to new research from Cisco Systems, Inc., this only reflects 45% of the potential return.

September 30, 2013

Sherwin-Williams is releasing ColorSnap Glass, a new consumer app for Google Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

Sherwin-Williams is releasing ColorSnap Glass, a new consumer app for Google Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

September 9, 2013

Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador.

REDWOOD CITY, Calif. — Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador. 

Dempsey, attacking midfielder and member of the Seattle Sounders, will make his FIFA franchise debut in a FIFA 14 GameStop commercial. The full 30-second ad spot features Dempsey coaching a fan through various post-goal celebration moves. 

September 4, 2013

Retailers were already leery about the outlook for consumer spending this holiday season and reports Wednesday of record auto sales in August only add to the concern.

Retailers were already leery about the outlook for consumer spending this holiday season and reports Wednesday of record auto sales in August only add to the concern.

Both Walmart and Target reported disappointing second quarter sales and tempered their outlook for the full year. Conversely, car salespeople across the country were clinking champagne glasses and cashing commission checks as their employers, everyone from Mazda to Honda to Porsche and Ford, said August was a record month.

September 3, 2013

Internet services company Rakuten has acquired the global video streaming platform known as Viki as it looks to advance its digital content offerings and extend Internet services to new markets.

Internet services company Rakuten has acquired the global video streaming platform known as Viki as it looks to advance its digital content offerings and extend Internet services to new markets.

August 15, 2013

While the dust continues to settle from Walmart’s disappointing showing in the second quarter, it is worth noting positive developments and intriguing initiatives in key areas that got lost in the shuffle.

While the dust continues to settle from Walmart’s disappointing showing in the second quarter, it is worth noting positive developments and intriguing initiatives in key areas that got lost in the shuffle.

June 28, 2013

Aisle411, developer of a mobile in-store navigation platform for retail stores, has bolstered its advisory board with some Google muscle. Don Dodge’s appointment helps to round out the company's executive management team.

SAINT LOUIS — Aisle411, developer of a mobile in-store navigation platform for retail stores, has bolstered its advisory board with some Google muscle. Don Dodge’s appointment helps to round out the company's executive management team.