Content about Direct marketing

January 21, 2013
Study: Marketers to increase spend, hiring in 2013

Survey results released Monday by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

PORTLAND, Ore. — Survey results released Monday by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

More than half of the respondents surveyed said they plan on adding new employees to oversee their data efforts this year, including analysts and executives.

March 8, 2012
Delivering the right combination of relevance and consumer reach

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011? And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011?  And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

The short answer is both Internet platforms combine huge audiences and some capacity to understand individual preferences (based on online behavior and conversation) in order to help brands engage the right consumers with more relevant advertising content and dialogues. 

November 4, 2010
Sears Holdings offering expanded holiday shopping services

Sears Holdings announce that it is offering new and expanded to services to provide customers...

August 31, 2010
Shopko names VP customer relationship marketing

Shopko announced that Dianne Parker has been appointed VP customer relationship marketing ......