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November 16, 2012

Forty participants in the annual OfficeMax ElfYourself campaign are due to join in next week’s McDonald’s Thanksgiving Parade in Chicago.

Forty participants in the annual OfficeMax ElfYourself campaign are due to join in next week’s McDonald’s Thanksgiving Parade in Chicago.

The elves will escort a candy train float along the parade route expected to be attended by 500,000 people and millions of television viewers. While on the parade route, the elves will distribute winter survival kits featuring cold-weather essentials such as lip balm, hand warmers and hot chocolate mix, and also invite spectators to enjoy OfficeMax's online and in-store deals this holiday season.

April 7, 2011

Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll.

NEW YORK -- Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll. The company was named the 2011 Harris Poll Equitrend value retail brand of the year. This is the second consecutive year Target has led the way in the value retail category.

Target lead the way with a ranking of 74.1, while Walmart had a ranking of 70.8. The industry average in the value retail category was 67.3.