Content about Duracell

October 24, 2014

First it was pet care and now Procter & Gamble is exiting the battery business by shedding the Duracell brand as part of a strategy to focus and strengthen its core portfolio.

First it was pet care and now Procter & Gamble is exiting the battery business by shedding the Duracell brand as part of a strategy to focus and strengthen its core portfolio.

The announcement was made in conjunction with the release of first quarter results that saw sales increase 2% to $20.8 billion and earnings per share increase 2% to $1.07 or 9% when adjusted for foreign exchange effects.

November 25, 2013

Duracell plans to donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

Duracell plans to donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

September 17, 2012

Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

June 22, 2012

Duracell is bringing peace of mind to the battery category thanks to a new innovation that extends battery life to 10 years when left in storage.

Duracell is bringing peace of mind to the battery category thanks to a new innovation that extends battery life to 10 years when left in storage.

Duracell manufacturer Procter & Gamble called the brand’s new Duralock technology the greatest innovation since the Coppertop was introduced and vowed a level of marketing support that is unprecedented in the brand’s 40-year history.