Content about ECRM

April 8, 2014

ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively.

ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively. The massive increase at Publix was attributable to the release of an additional circular this March (five versus four in 2013), while H.E.B. simply ran more pages in each of its five March circulars (eight to 12 pages each this year, as opposed to six to eight last year).

April 8, 2014

ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively.

ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively. The massive increase at Publix was attributable to the release of an additional circular this March (five versus four in 2013), while H.E.B. simply ran more pages in each of its five March circulars (eight to 12 pages each this year, as opposed to six to eight last year).

March 4, 2014

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013.

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013. Home Depot doubled its page count and slightly decreased ads per page, leading to longer, slightly less dense circulars. Despite this, Home Depot still ran less than a quarter of the number of pages that Lowe’s ran, largely due to Lowe’s running three circulars to Home Depot’s one.

March 4, 2014

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013.

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013. Home Depot doubled its page count and slightly decreased ads per page, leading to longer, slightly less dense circulars. Despite this, Home Depot still ran less than a quarter of the number of pages that Lowe’s ran, largely due to Lowe’s running three circulars to Home Depot’s one.

February 18, 2014

The ability to develop actionable insights by listening to social conversations is among several powerful new capabilities that have been added to Microsoft Dynamics CRM portfolio.

The ability to develop actionable insights by listening to social conversations is among several powerful new capabilities that have been added to Microsoft Dynamics CRM portfolio.

Microsoft introduced a comprehensive set of new marketing and social listening capabilities to its Microsoft Dynamics CRM suite which are designed to help organizations match their customers to the right products and services, engage with them in the right way at the right time and nurture relationships.

February 3, 2014

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat.

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat. In previous months, Home Depot focused on smaller, denser circulars while Lowe’s typically featured many pages with few ads on each. While this is still generally true, Home Depot saw a moderate 25% increase in circular page count and Lowe’s doubled its number of ads per page and per circular.

February 3, 2014

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat.

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat. In previous months, Home Depot focused on smaller, denser circulars while Lowe’s typically featured many pages with few ads on each. While this is still generally true, Home Depot saw a moderate 25% increase in circular page count and Lowe’s doubled its number of ads per page and per circular.

January 8, 2014

Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data web site, ECRMData.com. ECRM Data is an industry solution that offers turnkey solutions for promotional tracking and analysis functions.

Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data website, ECRMData.com. ECRM Data is an industry solution that offers turnkey solutions for promotional tracking and analysis functions.

January 7, 2014

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions.

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.

January 7, 2014

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions.

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.

December 3, 2013

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics.

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.

December 3, 2013

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics.

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.

November 5, 2013

ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months...

ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months: the new sizes and densities of circulars within the home improvement channel have solidified. Lowe’s now features lengthy circulars with few ads per page, while Home Depot typically runs shorter, denser circulars.

November 5, 2013

ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months...

ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months: the new sizes and densities of circulars within the home improvement channel have solidified. Lowe’s now features lengthy circulars with few ads per page, while Home Depot typically runs shorter, denser circulars.

October 1, 2013

ECRM compared retail circular advertising in September 2012 versus September 2013 and noted trends occurring across top retail chains. Home Depot continued to cut circular pages, down 80% year-over-year to only four for September. Despite this, it has continued to dramatically increase the density of its circular, with a 180% increase in ad blocks per page. On the other hand, Lowe’s saw only minor year-over-year changes, with 25% increases in ad blocks per page and per circular.

October 1, 2013

ECRM compared retail circular advertising in September 2012 versus September 2013 and noted trends occurring across top retail chains. Home Depot continued to cut circular pages, down 80% year-over-year to only four for September. Despite this, it has continued to dramatically increase the density of its circular, with a 180% increase in ad blocks per page. On the other hand, Lowe’s saw only minor year-over-year changes, with 25% increases in ad blocks per page and per circular.

September 10, 2013

ECRM compared retail circular advertising in August 2012 versus August 2013 and noted trends occurring across top retail chains. A home improvement promotional arms race between Home Depot and Lowe’s appears to be taking place: Lowe’s saw year-over-year increases of 100%, 75% and 184.4% across circular page count, ad block per page count and ad block per circular count, respectively. Despite these large gains, Lowe’s still appears to be playing catch-up to Home Depot, which continued to run more ad blocks per page and per circular than Lowe’s.

September 10, 2013

ECRM compared retail circular advertising in August 2012 versus August 2013 and noted trends occurring across top retail chains. A home improvement promotional arms race between Home Depot and Lowe’s appears to be taking place: Lowe’s saw year-over-year increases of 100%, 75% and 184.4% across circular page count, ad block per page count and ad block per circular count, respectively. Despite these large gains, Lowe’s still appears to be playing catch-up to Home Depot, which continued to run more ad blocks per page and per circular than Lowe’s.

August 8, 2013

ECRM compared retail circular advertising in July 2012 versus July 2013 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in July 2012 versus July 2013 and noted trends occurring across top retail chains. Walmart continues to see large increase in page count year-over-year, alongside Fred Meyer and Lowe’s this month. In contrast to Lowe’s, Home Depot saw a 44% drop in page count versus last year.

August 8, 2013

ECRM compared retail circular advertising in July 2012 versus July 2013 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in July 2012 versus July 2013 and noted trends occurring across top retail chains. Walmart continues to see large increase in page count year-over-year, alongside Fred Meyer and Lowe’s this month. In contrast to Lowe’s, Home Depot saw a 44% drop in page count versus last year.

July 12, 2013

Walmart increased promotional activity in June with nearly a 50% increase in circular pages and 80% increase in ad blocks, according to the latest data from ECRM Analytics. The surge in promotional activity was notable given the...

Walmart increased promotional activity in June with nearly a 50% increase in circular pages and 80% increase in ad blocks, according to the latest data from ECRM Analytics. The surge in promotional activity was notable given the behavior of key competitors who were less aggressive. Click here for more.

 

July 10, 2013

Efficient Collaborative Retail Marketing announced that BV Investment Partners has become its majority shareholder, and Greg Farrar has been named ECRM's CEO as a result.

SOLON, Ohio — Efficient Collaborative Retail Marketing announced that BV Investment Partners has become its majority shareholder, and Greg Farrar has been named ECRM's CEO as a result.

July 10, 2013

Efficient Collaborative Retail Marketing announced that BV Investment Partners has become its majority shareholder, and Greg Farrar has been named ECRM's CEO as a result.

SOLON, Ohio — Efficient Collaborative Retail Marketing announced that BV Investment Partners has become its majority shareholder, and Greg Farrar has been named ECRM's CEO as a result.

July 3, 2013

ECRM compared retail circular advertising in June 2012 vs. June 2013 and noticed some common overall trends across top retail chains.

ECRM compared retail circular advertising in June 2012 vs. June 2013 and noticed some common overall trends across top retail chains. Although Staples and Walmart each saw large year-over-year increases in circular page count, page count was fairly stable overall, with none of these key retailers seeing a decrease of more than 13%.

July 3, 2013

ECRM compared retail circular advertising in June 2012 vs. June 2013 and noticed some common overall trends across top retail chains.

ECRM compared retail circular advertising in June 2012 vs. June 2013 and noticed some common overall trends across top retail chains. Although Staples and Walmart each saw large year-over-year increases in circular page count, page count was fairly stable overall, with none of these key retailers seeing a decrease of more than 13%.