INDIANAPOLIS — Speaking to the collected body of Do it Best Dealers during the co-op's Merchandising Market Preview here, Steve Markley described light bulbs as a high-interest, high-reward category.
He encouraged dealers to visit the GE booth, as well as that of new vendor TCP. Vendors and Do it Best executives say that as more options -- and more questions -- hit the light bulb category, the more the hardware store format will benefit. If they have the right products and the right product knowledge, light bulbs can result in big gains.