Content about Encodings

August 2, 2013

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

February 20, 2013

Mobile shopping platform ShopSavvy has launched a revamped version of its QR Code Reader and Scanner application to give mobile-device users access to even more information about products and retailers an additional avenue to leverage a powerful technology.

SAN FRANCISCO — Mobile shopping platform ShopSavvy has launched a revamped version of its QR Code Reader and Scanner application to give mobile-device users access to even more information about products and retailers an additional avenue to leverage a powerful technology.

January 18, 2013

Mobile, social, solution, cloud, big data, SaaS, optimize and engage. It was impossible to have a conversation at the National Retail Federation convention in New York without hearing these words a lot.

By Mike Troy

Mobile, social, solution, cloud, big data, SaaS, optimize and engage. It was impossible to have a conversation at the National Retail Federation convention in New York without hearing these words — a lot.

May 17, 2012

Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

WAYNE , N.J. — Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

Customers can simply scan the QR code of the product they are interested in with their smartphone to view video footage or images of the item fully set up. Many of the products have corresponding videos that showcase kids playing with these fun summer toys.

August 16, 2011

Marketing technology company SpyderLynk and Momentum Worldwide announced Friday that Office Depot has launched a national back-to-school mobile campaign that was developed by Momentum, using SpyderLynk’s 2D mobile barcode SnapTag technology.

NEW YORK— Marketing technology company SpyderLynk and Momentum Worldwide announced Friday that Office Depot has launched a national back-to-school mobile campaign that was developed by Momentum, using SpyderLynk’s 2D mobile barcode SnapTag technology.

The campaign offers back-to-school shoppers the opportunity to save through in-store mobile gift card giveaways and other discounts.

August 15, 2011

About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

November 8, 2010

Toys"R"Us has announced several new advancements in its mobile technology capabilities, providing multi-channel shoppers with...