Content about Essie

April 11, 2011

Sears is looking to position itself as a beauty leader, by announcing Monday the installment of new cosmetics departments at more than 100 locations and Sears.com.

HOFFMAN ESTATES, Ill.  -- Sears is looking to position itself as a beauty leader, by announcing Monday the installment of new cosmetics departments at more than 100 locations and Sears.com.

According to the company, these refreshed beauty departments will feature products from such brands as L'Oreal, Maybelline, Revlon, CoverGirl, Sally Hansen, Essie and Nicole by OPI. Additionally, beauty advisers staffing the departments will offer makeup tips and advice to customers who desire assistance in perfecting their look, Sears reported.