Content about FAO Schwarz

December 10, 2012

A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

The company reported the sales decline for the period ended October 27 late Friday and attributed a portion of the dip in same store sales to a less promotional stance and an earlier start to its layaway program. The layaway program was launched on September, seven weeks before the end of the third quarter, but sales related to items placed in layaway can not be recognized until customers pick up their orders.

July 12, 2012

FAO Schwarz, in honor of its 150th anniversary, has unveiled a walk-around gallery dedicated to Steiff, one of the most renowned European brands, whose signature products have been offered at FAO Schwarz for more than 100 years.

WAYNE, N.J. — FAO Schwarz, in honor of its 150th anniversary, has unveiled a walk-around gallery dedicated to Steiff, one of the most renowned European brands, whose signature products have been offered at FAO Schwarz for more than 100 years. "A Gallery of Classic Steiff Collectibles," is displayed prominently throughout the famed flagship location in New York City. The museum quality exhibit will run through early September and can be viewed online at FAO.com.

February 16, 2012

When Tom Hanks danced across FAO Schwarz's giant piano in the movie "Big," it established the store's iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.

WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz's giant piano in the movie "Big," it established the store's iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.

April 29, 2011

Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

NEW YORK –  Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

November 15, 2010

FAO Schwarz announced the launch of a distinctive line of baby items marketed under its...