Content about Fifth & Pacific Companies

January 4, 2012

While the Liz Claiborne brand will be kept alive thanks to a recent deal with JCPenney, the company behind the name is headed in a new direction.

NEW YORK — While the Liz Claiborne brand will be kept alive thanks to a recent deal with JCPenney, the company behind the name is headed in a new direction. Liz Claiborne Inc. announced it is changing its name to "Fifth & Pacific Companies" to better communicate its strategic focus on growing its three global lifestyle brands (Juicy Couture, Kate Spade and Lucky Brand). The change is expected to be effective on or about May 15, 2012 at which time the company will begin trading as Fifth & Pacific Companies Inc. (NYSE: FNP).