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April 8, 2014

Wolverine Worldwide, a leading marketer of branded footwear, apparel and accessories, is leveraging Demandware as the digital commerce backbone of its global retail direct-to-consumer operations.

Wolverine Worldwide, a leading marketer of branded footwear, apparel and accessories, is leveraging Demandware as the digital commerce backbone of its global retail direct-to-consumer operations.

The company is consolidating its digital commerce operations for its brand portfolio across all geographies onto the Demandware Commerce platform. The first brand to launch on Demandware is Sperry Top-Sider, which went live with eight international Web and mobile commerce sites in January.

February 28, 2014

Sally Hansen has appointed Madeline Poole as global color ambassador, trend expert and artistic adviser.

Sally Hansen has appointed Madeline Poole as global color ambassador, trend expert and artistic adviser.

Poole will create the nail looks for Sally Hansen's exclusive nail sponsorship with Stella McCartney Collections in 2014. Sally Hansen said that it tapped the up-and-coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge.

The Sally Hansen brand will integrate Poole’s designs into its brand advertising, promotion and digital campaigns.  

February 28, 2014

Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.

Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.

January 17, 2014

Matrix, a professional hair care and hair color company that is a subsidiary of L'Oréal USA, is aiming to transform the professional hair styling experience with a new program that features Google Glass.

Matrix, a professional hair care and hair color company that is a subsidiary of L'Oréal USA, is aiming to transform the professional hair styling experience with a new program that features Google Glass.

January 6, 2014

H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

December 12, 2013

Wolverine Worldwide has appointed Gina R. Boswell to the company's board of directors.

Wolverine Worldwide has appointed Gina R. Boswell to the company's board of directors.

Boswell is EVP, personal care, for global food, personal care and household products company Unilever. She has held numerous senior leadership positions with other leading global companies, including Avon Products, Ford Motor Company and Estée Lauder Companies.

November 26, 2013

Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.

Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.

Since its debut in 1977, "Annie" has featured a real-life shelter dog as Annie's companion Sandy, making the partnership between Pedigree brand and the Tony Award-winning musical even more special.

November 15, 2013

HSN is a shining example of a retailer that successfully reinvented itself to become a $3 billion interactive multichannel operator and in the process shattered perceptions about what a career in retail looks like.

HSN is a shining example of a retailer that successfully reinvented itself to become a $3 billion interactive multichannel operator and in the process shattered perceptions about what a career in retail looks like.
 

November 13, 2013

Party City’s sales during the 2012 Halloween season were adversely impacted by an estimated $10 million as a result of Super Storm Sandy, but the specialty retailer bounced back this year with retail sales totaling $395 million, up 10.6% from the same period last year.

Party City’s sales during the 2012 Halloween season were adversely impacted by an estimated $10 million as a result of Super Storm Sandy, but the specialty retailer bounced back this year with retail sales totaling $395 million, up 10.6% from the same period last year.

The company's retail banners include Party City (which, in turn, includes the company's Canadian locations and recently acquired and rebranded iParty stores), Halloween City, Party City.com and Party Delights.

November 6, 2013

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission. The corporate and social public relations team responsible for the initiative is led by Eric Hausman, who spoke recently with Target Supplier News about what’s different, why content rules and the role of brands in the publishing space.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

November 1, 2013

Wolverine Worldwide has appointed Frank Annunziata as VP and general manager of Sebago. Annunziata will be responsible for further developing the brand's global growth platform of footwear, apparel and accessories, and will report to Ted Gedra, president of the company's Heritage Group.

Wolverine Worldwide has appointed Frank Annunziata as VP and general manager of Sebago. Annunziata will be responsible for further developing the brand's global growth platform of footwear, apparel and accessories, and will report to Ted Gedra, president of the company's Heritage Group.

October 25, 2013

Competition from digital entertainment providers may be on the rise, but with an installed base of 43,600 locations, rental activity at Redbox hit a new high in the third quarter and generated traffic for retail partners in the process.

Competition from digital entertainment providers may be on the rise, but with an installed base of 43,600 locations, rental activity at Redbox hit a new high in the third quarter and generated traffic for retail partners in the process.

October 21, 2013

Tiffany & Co. is launching its enhanced Tiffany.com e-commerce site, which includes improved zoom capabilities and several expanded sections.

Tiffany & Co. is launching its enhanced Tiffany.com e-commerce site, which includes improved zoom capabilities and several expanded sections.
 
Blue Book, the company’s collection of couture jewels, is showcased with scenes from the Tiffany Workshop where they are created, as well as an expanded engagement section with a gemologist’s video and review of Tiffany’s quality standards.

October 11, 2013

Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.

Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.

October 2, 2013

Rugged boot manufacturer Wolverine has opened a permanent store in New York's Nolita at 254 Elizabeth St. The company decided to give the retail space a try following its successful New York pop-up venture in fall 2012.

Rugged boot manufacturer Wolverine has opened a permanent store in New York's Nolita at 254 Elizabeth St. The company decided to give the retail space a try following its successful New York pop-up venture in fall 2012.

September 27, 2013

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

For the contest, participants can decorate their own real or artificial pumpkin using the palette of Duck Tape colors and designs for a chance to win a $1,000 cash grand prize. Participants can create a classically spooky Jack-O-Lantern or a Halloween-inspired monster.

September 24, 2013

Tiffany & Co.’s board of directors has promoted Frederic Cumenal to the position of president and appointed him to a newly created seat on the board.

Tiffany & Co.’s board of directors has promoted Frederic Cumenal to the position of president and appointed him to a newly created seat on the board. 

Cumenal, who has been with Tiffany in a regional executive role since March 2011, will retain his regional responsibilities and will assume responsibility for the design, merchandising and marketing functions.

September 23, 2013

The National Retail Federation anticipates that nearly 158 million consumers will participate in Halloween activities this year — slightly fewer than the historic high of 170 million people last year.

The National Retail Federation anticipates that nearly 158 million consumers will participate in Halloween activities this year — slightly fewer than the historic high of 170 million people last year. 

New figures from the National Retail Federation indicate the average consumer will spend $75.03 on Halloween this year, down 6% from $79.82 last year.

However, average overall spending on Halloween has increased 54.7% since 2005, with total spending estimated to reach $6.9 billion in 2013. Other NRF figures include:

September 19, 2013

WestStar MultiMedia Entertainment, parent company to the nationally syndicated “Kim Komando Show,” has appointed longtime SkyMall president Christine Aguilera as chief operating officer of WestStar MultiMedia and president of WestStar Merchandising.

PHOENIX — WestStar MultiMedia Entertainment, parent company to the nationally syndicated “Kim Komando Show,” has appointed longtime SkyMall president Christine Aguilera as chief operating officer of WestStar MultiMedia and president of WestStar Merchandising.

September 16, 2013

Trick or treaters looking for a different type of costumer this Halloween will want to head to Target, a retailer who knows a few things about differentiation.

Trick or treaters looking for a different type of costumer this Halloween will want to head to Target, a retailer that knows a few things about differentiation.

The company has teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life Halloween wigs. The collection of wigs which retails for $20 or less is said to serve as a centerpiece of Target’s seasonal presentation merchandised under a large skeletal sign that says, “fright done right.”

September 11, 2013

Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.

Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.

There’s no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.

However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.

September 10, 2013

Tiffany & Co. has appointed Francesca Amfitheatrof as the company’s design director. Amfitheatrof will oversee design of all Tiffany product categories.

NEW YORK — Tiffany & Co. has appointed Francesca Amfitheatrof as the company’s design director. Amfitheatrof will oversee design of all Tiffany product categories.

“Tiffany has a brilliant legacy of legendary style and design. When we combine this legacy with Francesca’s passion for jewelry and craftsmanship we have an exciting opportunity to interpret Tiffany in a new way for the modern, global consumer,” said Michael J. Kowalski, chairman and CEO.

September 7, 2013

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

Throughout the next 13 weeks, Timberlake, Bud Light Platinum's creative director, will release a weekly clue via his Facebook page to lead fans to online and real-life Platinum experiences where they can unlock additional clues.  

September 5, 2013

PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats.

PHOENIX — PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats. 

The retailer will be stocked with everything from pumpkin and witch costumes for guinea pigs to a whole assortment of costumes for dogs that include bandanas, hair bows and angel wings and exclusive character costumes from Disney, Martha Stewart Pets, DC Comics, Marvel and Peanuts.

August 22, 2013

Wolverine Worldwide has appointed Gene McCarthy as president of the Merrell brand.

ROCKFORD, Mich. — Wolverine Worldwide has appointed Gene McCarthy as president of the Merrell brand. 

"Gene McCarthy is a visionary leader with a passion for brands and consumers," said Blake W. Krueger, chairman, CEO, and president of Wolverine Worldwide. "Merrell has been and continues to be a leader in the outdoor space and a jewel within the Wolverine portfolio — I am thrilled to have Gene join the Merrell team as it continues its drive to be the first billion-dollar-brand in our Company's history."