More than 450 Macy’s stores will feature branded Finish Line footwear departments as the department store retailer and athletic footwear chain have entered into an exclusive agreement.
The deal addresses a major merchandising deficiency for Macy’s as department store retailers are not generally viewed as a destination for athletic footwear. The deal also accelerates growth for Finish Line which currently operates 638 predominantly mall-based U.S. stores compared to Macy’s approximately 840 locations.