Content about Fisher-Price

WAYNE, N.J. -- Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

NEW YORK — Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property. Julius Jr. is an animated preschool series slated to launch on Nick Jr. in 2013, and is inspired by the Paul Frank family of characters and its iconic monkey, Julius. Fisher-Price plans to produce a full range of products including playsets, plush, role play toys and more for the global marketplace.

Target has its low price promise, 5% REDcard Rewards and this week, just in time for Easter, its circular is filled with 50% off deals on toys from Star Wars, Mega Bloks, Disney and Fisher-Price toys. And if those offers aren’t incentive enough to generate a visit to the local Target the company also featured eight free gift card offers ranging in denominations from $5 for any two Procter & Gamble brand products to $35 for a $179 B70 Platinum Edition Keurig brand coffee maker.

September may seem a bit early to put out a holiday toy list, considering most consumers just finished spending for back-to-school and still have Halloween to think about, but garnering media attention is important. Many retailers who have a hand in toy retailing will put out some sort of toy list, and Walmart is among them. However if it continues the trend of last year, Walmart won't release its list until early November, which is more in line with when consumers begin thinking about holiday shopping.

HOFFMAN ESTATES, Ill. and WAYNE, N.J. — While most consumers have barely started making Halloween plans, the retail industry is looking ahead to the holiday season and predicting what they think will be the most popular toys this year.

Toys“R”Us and Kmart both announced their top toy lists for the holiday season detailed below:

Toys"R"Us

1. Air Hogs Hyper Actives from Spin Master

2. Air Swimmers eXtreme from Animal Planet

WAYNE, N.J. – Toys“R”Us announced that it has named the former head of one of the world's largest toy companies to serve as president of its U.S. business. Neil Friedman, who most recently served as president Mattel Brands, will now oversee all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development, as well as merchandise planning and allocation for Toys"R"Us' 866 stores and online business in the United States.

WAYNE , N.J. - Toys“R”Us announced that it has unveiled its annual Holiday Hot Toy List, filled with 36 items that are new this year and offer outstanding value in quality, price and play.