Content about Forrester Consulting

August 7, 2014

Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.

Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.

Digital Coupons positively affect brand loyalty, broaden consumer’s horizons and rule the world of promotions, according to the study titled “The Impact of Online Coupons and Promotion Codes.” RetailMeNot commissioned Forrester Consulting to conduct the survey of 500 consumers in May.

March 17, 2014

Retailers are not giving shoppers the omnichannel experience they desire, according to new research from Accenture and Hybris, creating a huge opportunity for those able to successfully execute against elevated digital expectations.

Retailers are not giving shoppers the omnichannel experience they desire, according to new research from Accenture and Hybris, creating a huge opportunity for those able to successfully execute against elevated digital expectations.