Content about Forrester Research

January 14, 2013

Online retailers are focused on retaining existing shoppers by giving them a better online shopping experience.

NEW YORK — Online retailers are focused on retaining existing shoppers by giving them a better online shopping experience.

As shoppers become increasingly connected, online retailers are developing strategies to increase web conversion and loyalty.

According to the 2013 Shop.org/Forrester Research Inc. State of Retailing Online survey, 51% of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing and product detail page enhancements.

September 12, 2012

Survey: Retailers focusing on mobile site optimization and in-store technologies

Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.

DENVER, Colo. — Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.

July 6, 2011

Opinion: Retailing and social media: What’s next?

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans).