Content about Fritos

May 5, 2014

Frito-Lay North America has announced the winners of its "Create to Celebrate" Black History Month art contest, which invited consumers to submit an original piece of art celebrating African American achievement in Black History.

Frito-Lay North America has announced the winners of its "Create to Celebrate" Black History Month art contest, which invited consumers to submit an original piece of art celebrating African American achievement in Black History.

To celebrate, Frito-Lay will donate $20,000 to the United Negro College Fund (UNCF). The donation, which will help support the future educational needs of artists and students across the nation, was driven by thousands of consumer votes.

April 21, 2014

New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.

New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.

The Frito-Lay division of PepsiCo this week is introducing three new flavors of the Doritos Jacked brand to the snack food but not telling shoppers what they are called. The unconventional approach to generating trial also involves a unique contest element to encourage shoppers to digitally engage with the brand.

May 6, 2013

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

August 13, 2012

PepsiCo's Frito-Lay North America has launched of a gluten-free recipe section on its corporate website (www.fritolay.com) to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities.

PLANO, Texas — PepsiCo's Frito-Lay North America has launched of a gluten-free recipe section on its corporate website (www.fritolay.com) to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities. The new recipe section on the company's website now features gluten free recipes that can be paired or made with Frito-Lay's gluten free snacks, such as Lay's Classic potato chips, Fritos Original corn chips and Tostitos Scoops! tortilla chips.