Content about Guitar Center

October 21, 2013

Guitar Center is preparing to unveil a new Serato-branded digital music area in its Brooklyn store location at an all-day red carpet event open to the public on Oct. 24. The new Serato-branded digital music area will offer DJs and aspiring music producers a place to try out the latest products.

Guitar Center is preparing to unveil a new Serato-branded digital music area in its Brooklyn store location at an all-day red carpet event open to the public on Oct. 24. The new Serato-branded digital music area will offer DJs and aspiring music producers a place to try out the latest products.

The launch coincides with the expansion of Guitar Center's Music Mentor program, which offers customers free lessons and instruction for top DJ and digital music products, as well as the completion of an extensive renovation to the Brooklyn, N.Y., store on Flatbush Avenue.

August 2, 2013

Guitar Center is trying out a new communications strategy and media policy and has appointed Christopher Ian Bennett as the company's first-ever VP of communications and corporate affairs.

LOS ANGELES, Calif. — Guitar Center is trying out a new communications strategy and media policy and has appointed Christopher Ian Bennett as the company's first-ever VP of communications and corporate affairs.

In his previous role, Bennett led Best Buy Canada's corporate communications department under Mike Pratt, who is Guitar Center's new CEO.

March 21, 2013

Music retailer, Guitar Center, has announced that Mike Pratt has been appointed CEO and a member of the company's board of directors effective April 1.

WESTLAKE VILLAGE, Calif. — Music retailer, Guitar Center, has announced that Mike Pratt has been appointed CEO and a member of the company's board of directors effective April 1. Pratt succeeds Marty Hanaka, the company's Interim CEO, who will remain on the board and assist in the transition.