Content about HTC Excalibur

June 27, 2012

A growing number of shoppers are using their smartphones to help them make in-store purchases.

NEW YORK — A growing number of shoppers are using their smartphones to help them make in-store purchases. According to new Deloitte research, smartphones currently influence 5.1% of annual retail store sales, translating into $159 billion in forecasted sales for 2012, according to new Deloitte research. 

Deloitte arrived at its 5.1% figure by examining in-store sales driven by consumers' store-related smartphone activity such as product research, price comparison or other mobile application use.