Content about Halloween

November 11, 2014

ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains. CVS and Walgreens increased the number of circular pages seen in October 2014; up respectively by 18% and 11%. Walgreens added 13% more halloween candy promotions, where as CVS added 9% in October comparable. Walgreens used an attractive “Save on Treats” candy promotional page in each October circular, nicely consolidating candy promotions into concise seasonal sections.

November 11, 2014

ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains. CVS and Walgreens increased the number of circular pages seen in October 2014; up respectively by 18% and 11%. Walgreens added 13% more halloween candy promotions, where as CVS added 9% in October comparable. Walgreens used an attractive “Save on Treats” candy promotional page in each October circular, nicely consolidating candy promotions into concise seasonal sections.

October 28, 2014

Consider it a Black Friday dress rehearsal as 99 Cents Only Stores invites all sorts of lunacy into stores with extended hours and a discount promotion in advance of Halloween.

Consider it a Black Friday dress rehearsal as 99 Cents Only Stores invites all sorts of lunacy into stores with extended hours and a discount promotion in advance of Halloween.

The retailer is offering a $5 discount on purchases of $25 or more as part of its Halloween Midnight Madness promotion involving numerous stores in Southern California. The promotion period runs from 10 p.m. Thursday, Oct. 30 until midnight. The premise behind the promotion is that customers can use the extra time to secure amazing last minute Halloween deals, according to the company.

October 28, 2014

Consider it a Black Friday dress rehearsal as 99 Cents Only Stores invites all sorts of lunacy into stores with extended hours and a discount promotion in advance of Halloween.

Consider it a Black Friday dress rehearsal as 99 Cents Only Stores invites all sorts of lunacy into stores with extended hours and a discount promotion in advance of Halloween.

The retailer is offering a $5 discount on purchases of $25 or more as part of its Halloween Midnight Madness promotion involving numerous stores in Southern California. The promotion period runs from 10 p.m. Thursday, Oct. 30 until midnight. The premise behind the promotion is that customers can use the extra time to secure amazing last minute Halloween deals, according to the company.

October 6, 2014

Party City has promoted Gregg A. Melnick to president of Party City Holdings, effective immediately. Party City Holdings is the parent company of the Party City Retail Group and Amscan Inc., among other entities. Most recently, Melnick was president of the Party City Retail Group.

Party City has promoted Gregg A. Melnick to president of Party City Holdings, effective immediately. Party City Holdings is the parent company of the Party City Retail Group and Amscan Inc., among other entities. Most recently, Melnick was president of the Party City Retail Group.  

October 3, 2014

Michaels is looking to generate traffic to its stores for Halloween with its annual in-store Great Pumpkin Event and the launch of its "Trick Your Pumpkin" sweepstakes Saturday, Oct. 4.

Michaels is looking to generate traffic to its stores for Halloween with its annual in-store Great Pumpkin Event and the launch of its "Trick Your Pumpkin" sweepstakes Saturday, Oct. 4.

Every Friday from Oct. 10-31, Michaels will award a $250 Michaels gift card and gift basket of Plaid products to a randomly selected customer who creates a pumpkin craft. To enter, customers must post a photo of their pumpkin on Instagram with #TrickYourPumpkin and #sweepstakes, or at www.michaels.com/trickyourpumpkin, beginning Oct. 4.

October 3, 2014

Michaels is looking to generate traffic to its stores for Halloween with its annual in-store Great Pumpkin Event and the launch of its "Trick Your Pumpkin" sweepstakes Saturday, Oct. 4.

Michaels is looking to generate traffic to its stores for Halloween with its annual in-store Great Pumpkin Event and the launch of its "Trick Your Pumpkin" sweepstakes Saturday, Oct. 4.

Every Friday from Oct. 10-31, Michaels will award a $250 Michaels gift card and gift basket of Plaid products to a randomly selected customer who creates a pumpkin craft. To enter, customers must post a photo of their pumpkin on Instagram with #TrickYourPumpkin and #sweepstakes, or at www.michaels.com/trickyourpumpkin, beginning Oct. 4.

June 5, 2014

Jelly Belly Candy Co. is prepping for Halloween 2014 with a mix of sinister and sweet thanks to the company's new Disney Vile Villains themed bags.

Jelly Belly Candy Co. is prepping for Halloween 2014 with a mix of sinister and sweet  thanks to the company's new Disney Vile Villains themed bags.

Four Disney villains — Ursula, Captain Hook, the Evil Queen and Maleficent — will adorn the bags. Each bag is filled with a "Vile Villains" mix, which consists of Jewel Very Cherry, Jewel Sour Apple, Jewel Orange, Jewel Blueberry and new Jewel Grape Soda.

March 24, 2014

Americans’ may desire healthy, organic and locally grown foods, but their enduring love of candy propelled the confectionary industry to record setting sales in 2013 and more of the same is forecast for this year.

Americans’ may desire healthy, organic and locally grown foods, but their enduring love of candy propelled the confectionary industry to record setting sales in 2013 and more of the same is forecast for this year.

November 13, 2013

Party City’s sales during the 2012 Halloween season were adversely impacted by an estimated $10 million as a result of Super Storm Sandy, but the specialty retailer bounced back this year with retail sales totaling $395 million, up 10.6% from the same period last year.

Party City’s sales during the 2012 Halloween season were adversely impacted by an estimated $10 million as a result of Super Storm Sandy, but the specialty retailer bounced back this year with retail sales totaling $395 million, up 10.6% from the same period last year.

The company's retail banners include Party City (which, in turn, includes the company's Canadian locations and recently acquired and rebranded iParty stores), Halloween City, Party City.com and Party Delights.

November 13, 2013

Party City’s sales during the 2012 Halloween season were adversely impacted by an estimated $10 million as a result of Super Storm Sandy, but the specialty retailer bounced back this year with retail sales totaling $395 million, up 10.6% from the same period last year.

Party City’s sales during the 2012 Halloween season were adversely impacted by an estimated $10 million as a result of Super Storm Sandy, but the specialty retailer bounced back this year with retail sales totaling $395 million, up 10.6% from the same period last year.

The company's retail banners include Party City (which, in turn, includes the company's Canadian locations and recently acquired and rebranded iParty stores), Halloween City, Party City.com and Party Delights.

October 16, 2013

99 Cents Only Stores is driving some Halloween traffic to its stores by taking its marketing campaign to the zoo. From 10 a.m.-4 p.m. on Oct. 19-Oct. 20 and again on Oct. 26-Oct. 27, the retailer will be on hand at the Los Angeles Zoo's 24th Annual Boo at the Zoo event.

99 Cents Only Stores is driving some Halloween traffic to its stores by taking its marketing campaign to the zoo. From 10 a.m.-4 p.m. on Oct. 19-Oct. 20 and again on Oct. 26-Oct. 27, the retailer will be on hand at the Los Angeles Zoo's 24th Annual Boo at the Zoo event.

Store employees will be handing out goodies to children at trick-or-treating stations throughout the zoo. 99 enthusiast Papa Joe Aviance will be at the 99 Cents Only Stores booth reading spooky stories to the kids.

October 16, 2013

99 Cents Only Stores is driving some Halloween traffic to its stores by taking its marketing campaign to the zoo. From 10 a.m.-4 p.m. on Oct. 19-Oct. 20 and again on Oct. 26-Oct. 27, the retailer will be on hand at the Los Angeles Zoo's 24th Annual Boo at the Zoo event.

99 Cents Only Stores is driving some Halloween traffic to its stores by taking its marketing campaign to the zoo. From 10 a.m.-4 p.m. on Oct. 19-Oct. 20 and again on Oct. 26-Oct. 27, the retailer will be on hand at the Los Angeles Zoo's 24th Annual Boo at the Zoo event.

Store employees will be handing out goodies to children at trick-or-treating stations throughout the zoo. 99 enthusiast Papa Joe Aviance will be at the 99 Cents Only Stores booth reading spooky stories to the kids.

October 16, 2013

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.  

Stride Rite offers a wide variety of comfortable shoes, featuring everything from Star Wars to Captain American, which complement Halloween costumes. Stride Rite also offers a variety of styles, from Spider-Man to Disney Princesses, which incorporate unique light-up technology to help trick-or-treaters stand out on Halloween night.

October 16, 2013

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.  

Stride Rite offers a wide variety of comfortable shoes, featuring everything from Star Wars to Captain American, which complement Halloween costumes. Stride Rite also offers a variety of styles, from Spider-Man to Disney Princesses, which incorporate unique light-up technology to help trick-or-treaters stand out on Halloween night.

October 14, 2013

PetSmart is leveraging a Halloween costume contest to drive traffic to stores. The specialty retailer is holding the contest Saturday, Oct. 19 at stores nationwide, as well as locations in Canada and Puerto Rico.

PetSmart is leveraging a Halloween costume contest to drive traffic to stores. The specialty retailer is holding the contest Saturday, Oct. 19 at stores nationwide, as well as locations in Canada and Puerto Rico.

As added incentive for pet parents to take their costumed furry friends to stores to participate, PetSmart is offering the first 50 pets in costume at each store between 9 and 11 a.m. on Saturday, Oct. 19 free treats from Dentastix and Temptations, plus a coupon for $1 off a Bret Michaels Pets Rock toy purchase.

October 14, 2013

PetSmart is leveraging a Halloween costume contest to drive traffic to stores. The specialty retailer is holding the contest Saturday, Oct. 19 at stores nationwide, as well as locations in Canada and Puerto Rico.

PetSmart is leveraging a Halloween costume contest to drive traffic to stores. The specialty retailer is holding the contest Saturday, Oct. 19 at stores nationwide, as well as locations in Canada and Puerto Rico.

As added incentive for pet parents to take their costumed furry friends to stores to participate, PetSmart is offering the first 50 pets in costume at each store between 9 and 11 a.m. on Saturday, Oct. 19 free treats from Dentastix and Temptations, plus a coupon for $1 off a Bret Michaels Pets Rock toy purchase.

October 11, 2013

Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.

Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.

October 11, 2013

Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.

Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.

October 10, 2013

Milk-Bone has teamed up with lifestyle technology company Brit + Co. to help launch a new pets destination website at brit.co. To celebrate the partnership, Milk Bone is holding a Halloween "Trick or Treat Best Pet Costume Contest."

Milk-Bone has teamed up with lifestyle technology company Brit + Co. to help launch a new pets destination website at brit.co. To celebrate the partnership, Milk Bone is holding a Halloween "Trick or Treat Best Pet Costume Contest." 

October 10, 2013

Milk-Bone has teamed up with lifestyle technology company Brit + Co. to help launch a new pets destination website at brit.co. To celebrate the partnership, Milk Bone is holding a Halloween "Trick or Treat Best Pet Costume Contest."

Milk-Bone has teamed up with lifestyle technology company Brit + Co. to help launch a new pets destination website at brit.co. To celebrate the partnership, Milk Bone is holding a Halloween "Trick or Treat Best Pet Costume Contest." 

October 2, 2013

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

The candy maker announced the release of its latest line, which includes Snickers peanut butter pumpkin-based singles, as well as jack-o-lantern-shaped Snickers-brand pumpkin, available in two packs. The company is also releasing a new large variety bag of Snickers Fun Size canned, available in Snickers Original, Almond and Peanut Butter Squared bars.

October 2, 2013

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

The candy maker announced the release of its latest line, which includes Snickers peanut butter pumpkin-based singles, as well as jack-o-lantern-shaped Snickers-brand pumpkin, available in two packs. The company is also releasing a new large variety bag of Snickers Fun Size canned, available in Snickers Original, Almond and Peanut Butter Squared bars.

September 27, 2013

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

For the contest, participants can decorate their own real or artificial pumpkin using the palette of Duck Tape colors and designs for a chance to win a $1,000 cash grand prize. Participants can create a classically spooky Jack-O-Lantern or a Halloween-inspired monster.

September 27, 2013

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

For the contest, participants can decorate their own real or artificial pumpkin using the palette of Duck Tape colors and designs for a chance to win a $1,000 cash grand prize. Participants can create a classically spooky Jack-O-Lantern or a Halloween-inspired monster.