Content about Harris Poll

May 15, 2012

Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

NEW YORK — Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

February 14, 2012

Target was ranked 27th on the 2012 Harris Poll Reputation Quotient study behind five notable retailers and in roughly the same position with the same score as the prior year, the market research firm announced on Monday.

Target was ranked 27th on the 2012 Harris Poll Reputation Quotient study behind five notable retailers and in roughly the same position with the same score as the prior year, the market research firm announced on Monday.

April 7, 2011

A new Harris Poll EquiTrend study out this week shows Target, not Walmart, as the Value Retail Brand of the Year.

A new Harris Poll EquiTrend study out this week shows Target, not Walmart, as the Value Retail Brand of the Year. That would be bad enough news for Walmart given the company’s prospects in the United States are closely tied to its reputation for low prices, but this is the second year in a row Target has been named the top Value Retail Brand and the gap with Walmart even widened this year.