Content about Harris Poll

July 8, 2014

With back to-school season underway, many retailers are already offering deals and discounts to drive traffic to their online and brick-and-mortar stores. Staples is no different.

With back to-school season underway, many retailers are already offering deals and discounts to drive traffic to their online and brick-and-mortar stores. Staples is no different.

The retailer’s price-match program, launched a little more than a week ago, gives shoppers incentive by promising to match a competitor’s price — including prices on Amazon and any retailer with both online and brick-and-mortar stores — on any items sold in Staples stores or on Staples.com. Customers will then receive 10% off the difference.

May 15, 2012

Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

NEW YORK — Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

February 14, 2012

Target was ranked 27th on the 2012 Harris Poll Reputation Quotient study behind five notable retailers and in roughly the same position with the same score as the prior year, the market research firm announced on Monday.

Target was ranked 27th on the 2012 Harris Poll Reputation Quotient study behind five notable retailers and in roughly the same position with the same score as the prior year, the market research firm announced on Monday.

April 7, 2011

A new Harris Poll EquiTrend study out this week shows Target, not Walmart, as the Value Retail Brand of the Year.

A new Harris Poll EquiTrend study out this week shows Target, not Walmart, as the Value Retail Brand of the Year. That would be bad enough news for Walmart given the company’s prospects in the United States are closely tied to its reputation for low prices, but this is the second year in a row Target has been named the top Value Retail Brand and the gap with Walmart even widened this year.