Content about Heineken USA

July 12, 2012
Heineken USA brings historic Mexican beer to the States

Heineken USA announced that it has brought Indio, a dark beer that has been sold in Mexico since 1893 to the United States.

WHITE PLAINS, N.Y. — Heineken USA announced that it has brought Indio, a dark beer that has been sold in Mexico since 1893 to the United States. The beer is now available in 6-pack and 12-packs at locations throughout Chicago,Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

June 29, 2012
Heineken names digital manager for global brand

Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

December 22, 2011
Heineken names SVP corporate relations

Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

WHITE PLAINS, N.Y. — Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

Tank joins Heineken USA from General Electric, where she most recently led corporate relations for “Healthymagination” – GE’s $6 billion commitment to bringing better health to more people. Additionally she led the launch of a $1 billion global cancer campaign in September 2011, which included a $100 million open innovation challenge around breast cancer diagnostics.

October 28, 2011
Darrell Johnson named Heineken USA senior director of regional marketing

Heineken USA has appointed a new senior director of regional marketing.

WHITE PLAINS, N.Y. — Heineken USA has appointed a new senior director of regional marketing.

In his new role, Darrell Johnson will work with brand marketing, trade marketing activation and the regional marketing directors to develop a strategy and process for local programming that ensures consistent execution against national brand strategy at the local level, the company said.

Johnson will report to Heineken VP trade marketing and sales strategy Kheri Tillman.

September 13, 2010
Heineken USA names VP marketing Dos Equis, Newcastle, Amstel Light

Heineken USA has announced the promotion of Colin Westcott-Pitt to the role of VP marketing...