Content about Hot Wheels

June 19, 2013

Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles.

NORWOOD, Mass. — Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles. 

The agreement, which runs through 2016, gives Toy State the green light to design and build a new line of high-octane custom versions of Hot Wheels remote-controlled and lights-and-sound toys. 

June 18, 2013

Mattel Brands and Fisher-Price is looking to remain players in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth.

LAS VEGAS — Mattel Brands and Fisher-Price is looking to remain a key player in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth. 

The Mattel Brands consumer products group has identified global business category leaders and a global creative team to further support growth, ensure product quality and create a meaningful differentiation for partners and consumers.

February 16, 2012

Toy buyers, manufacturers, retailers and others, simply curious about the latest trends, gathered this week at the massive Javitz Center in New York City to see what would be the hottest products for 2012.

Toy buyers, manufacturers, retailers and others, simply curious about the latest trends, gathered this week at the massive Javitz Center in New York City to see what would be the hottest products for 2012.

Technology continues to be a popular driver of new products, as evidenced by the number of toys designed specifically to work with the iPhone or iPad. However, there was also an apparent shift toward more simple toys, perhaps reflecting the current economy and the inability of many parents to shell out $100 on a toy that will only get played with a short while.

October 27, 2011

Walmart is facing some stiff competion for toy sales with Dollar General, as the company announced that it is going to head-to-head with toy retailers and discounters alike by offering more than 300 toys for $5 or less.

Walmart is facing some stiff competion for toy sales with Dollar General, as the company announced that it is going to head-to-head with toy retailers and discounters alike by offering more than 300 toys for $5 or less.

February 17, 2011

Toy Fair took over the Javitz Center in New York City this week, and amidst the fun was some serious business as toy companies showcased what they hope will be the next big thing.

Toy Fair took over the Javitz Center in New York City this week, and amidst the fun was some serious business as toy companies showcased what they hope will be the next big thing. Just take the Sing-a-ma-jigs line from Mattel. Introduced at last year’s Toy Fair, the harmonizing toy was a major holiday hit, and retailers who got their hands on them reaped the benefits.