Content about Infomercials

December 16, 2013

Guthy-Renker, the company behind Proactiv and other wellness products, named Jay Sung to the role of chief marketing officer to lead a broad slate of initiatives at the direct marketing company.

Guthy-Renker, the company behind Proactiv and other wellness products, named Jay Sung to the role of chief marketing officer to lead a broad slate of initiatives at the direct marketing company.

Sung will report to Seth Radwell, Guthy-Renker’s co-president and chief revenue officer, and help the company pursue 2014 growth objectives for brands such as Proactiv+, Meaningful Beauty, WEN Haircare and Sheer Cover Studio.

October 4, 2013

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.
In addition to top marketer accolades, the company’s Pocket Hose product was recognized as Best Short Form Infomercial.