Content about Information science

April 16, 2014

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

March 12, 2014

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall and Wednesday morning during a presentation at the IRI Summit CVS Caremark SVP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

February 18, 2014

Omnichannel marketers have gained a new personalization weapon to engage with shoppers thanks to a partnership between nGage Labs and Web Decisions.

Omnichannel marketers have gained a new personalization weapon to engage with shoppers thanks to a partnership between nGage Labs and Web Decisions.

The firms announced a new arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

January 30, 2014

Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.

Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.

Although sponsored search has generated revenue growth for the company, Overstock said that the move also incurs higher associated marketing expenses as a percentage of revenue than it had to pay prior to Google making its changes.

December 3, 2013

Online sales on Cyber Monday increased by 16% to $2.29 billion compared to last year, according to Adobe’s Digital Index 2013, and a record 18.3% of those sales came from mobile devices — a surge of 80% compared to last year.

Online sales on Cyber Monday increased by 16% to $2.29 billion compared to last year, according to Adobe’s Digital Index 2013, and a record 18.3% of those sales came from mobile devices — a surge of 80% compared to last year.

Consumer shopping preferences continued to shift online with Cyber Monday being the fifth day in a row of record-breaking online sales. While “brick and click” retailers dominated Thanksgiving weekend sales, Internet retailers generated the most sales on Cyber Monday with a 42% share.

November 11, 2013

Games, giveaways, book signings and personalized recommendations will be offered as part of “Discovery Friday,” event Barnes & Noble has planned for November 22 to pre-empt the doorbuster madness that will occur the following week on Black Friday.

Games, giveaways, book signings and personalized recommendations will be offered as part of “Discovery Friday,” event Barnes & Noble has planned for November 22 to pre-empt the doorbuster madness that will occur the following week on Black Friday.

October 25, 2013

Competition from digital entertainment providers may be on the rise, but with an installed base of 43,600 locations, rental activity at Redbox hit a new high in the third quarter and generated traffic for retail partners in the process.

Competition from digital entertainment providers may be on the rise, but with an installed base of 43,600 locations, rental activity at Redbox hit a new high in the third quarter and generated traffic for retail partners in the process.

October 2, 2013

Staples has acquired Runa, a software company based in San Mateo, Calif., that helps online retailers increase sales by personalizing the shopping experience. Terms and conditions of the acquisition were not disclosed.

Staples has acquired Runa, a software company based in San Mateo, Calif., that helps online retailers increase sales by personalizing the shopping experience. Terms and conditions of the acquisition were not disclosed.

September 12, 2013

Staples is opening a dedicated e-commerce and engineering center in Seattle that will house teams responsible for driving major initiatives to enhance areas, including next generation digital platforms, personalization, and big-data. It will be the chain’s first office on the West Coast.

Staples is opening a dedicated e-commerce and engineering center in Seattle that will house teams responsible for driving major initiatives to enhance areas, including next generation digital platforms, personalization, and big-data. It will be the chain’s first office on the West Coast.

August 8, 2013

RichRelevance, a cloud-based platform and omnichannel personalization solutions provider, has appointed Zach Koekemoer as the company’s CFO.

San Francisco, Calif. — RichRelevance, a cloud-based platform and omnichannel personalization solutions provider, has appointed Zach Koekemoer as the company’s CFO. 

Koekemoer has 20 years of experience working at high-growth technology companies, having held executive positions at technology innovators including iPlay, Industrial Origami, WageWorks and @Road. In his new role, he will oversee and lead all aspects of the company’s financial operations as RichRelevance positions itself to rapidly expand across all lines of business.

May 30, 2013

Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks Saturday, June 1.

SAN FRANCISCO — Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks Saturday, June 1.
 
The store will be anchored around a PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and see it come to life on a television screen overhead.

November 21, 2012

Looking to capitalize on the trend of personalization in time for the holiday season, M&M’s is offering customers who personalize their M&M’s new packaging options and product formats that they can order online.

MT. ARLINGTON, N.J. — Looking to capitalize on the trend of personalization in time for the holiday season, M&M’s is offering customers who personalize their M&M’s new packaging options and product formats that they can order online.

Customers can go to Mymms.com, and get creative with their personalized chocolate gift-giving by choosing from iconic "m" acrylic containers, re-sealable stand-up bags with keepsake scoops, holiday stockings, teddy bear gift sets and an upscale gift box with a magnetic closure.

November 8, 2012

Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

SAN FRANCISCO — Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

The Mark and Graham line will feature home decor, small leather goods and seasonal items that can be personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website Markandgraham.com.

October 2, 2012

SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

DALLAS — SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

SAP's Precision Retailing solution is said to deliver personalized offers and suggestions in real time to consumers across multiple channels, including mobile devices, in-store kiosks and websites. The company also announced the SAP Retail Store Ops Manager mobile app to further enhance in-store productivity.

June 22, 2012

A new report from Acosta Sales and Marketing reveals that consumers at all income levels consider price before making a purchase, showing that economic concerns affect everyone.

JACKSONVILLE, Fla. — A new report from Acosta Sales and Marketing reveals that consumers at all income levels consider price before making a purchase, showing that economic concerns affect everyone.

March 30, 2012

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

August 8, 2011

MyBuys, a leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as SVP marketing.

REDWOOD CITY, Calif. — MyBuys, a leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as SVP marketing.

March 24, 2011

PALO ALTO, Calif. -- Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

According to the 100 senior retail executives surveyed from industries such as apparel, grocery and department stores, 76% do not possess the technology tools or the business processes for executing web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich, multimedia in-store shopping experiences.