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July 27, 2011

Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

January 13, 2011

Supervalu on Thursday announced the expansion of its exclusive in-store nutritional navigation program, "nutrition iQ," to include the fresh food departments and more robust nutrition information for the center store.

MINNEAPOLIS — Supervalu on Thursday announced the expansion of its exclusive in-store nutritional navigation program, "nutrition iQ," to include the fresh food departments and more robust nutrition information for the center store.