Content about Ipsos

January 31, 2014

When it comes to meeting consumer expectations, the stakes for retailers have never been higher. Digital age consumers are more discerning, have high expectations for the quality of product information and use technology in a variety of ways to make educated purchasing decisions.

When it comes to meeting consumer expectations, the stakes for retailers have never been higher. Digital age consumers are more discerning, have high expectations for the quality of product information and use technology in a variety of ways to make educated purchasing decisions. They use search engines to get more information about a product or brand. They comparison-shop online. They visit manufacturers’ websites. They read online endorsements, reviews and recommendations.

March 14, 2013

Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

NEW YORK — Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

Amazon and Ebay also made the list, which included such companies as Apple, Facebook, Visa and Procter & Gamble. Topping the list was Google.