Sixty percent of retailers with at least two years of negative comps turn them positive.
Here’s how.
Two years of deep same-store sales declines can easily feel like a death sentence for most retailers. However, the data suggests it is indeed far from that.
We analyzed all specialty retailers with sufficient public data over the last 20 years—nearly 70 retailers—and found that the majority of retailers who substantially underperformed the market ended up turning their comps positive in relatively short order.