Content about Jay Dunn

May 8, 2013

Bare Necessities, an online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, has launched an interactive look book showcasing Wacoal’s intimates to entice tech-savvy shoppers with smartphones and tablets.

EDISON, N.J. — Bare Necessities, an online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, has launched an interactive look book showcasing Wacoal’s intimates to entice tech-savvy shoppers with smartphones and tablets. 

August 5, 2011

Online lingerie retailer BareNecessities.com announced that it has named Jay Dunn as its new CMO.

NEW YORK — Online lingerie retailer BareNecessities.com announced that it has named Jay Dunn as its new CMO.

Dunn was the former VP/CMO of Lane Bryant and the man behind the company's controversial "Red Bra" campaign that was banned from ABC for being "too sexy." The campaign went viral and ended up winning several awards and being named Brandweek's top story of 2010.