Content about Jeans

December 10, 2013

Fifth & Pacific plans to sell its Lucky Brand Jeans division to an affiliate of Leonard Green & Partners for $225 million so it can focus on its fast-growing Kate Spade brand.

Fifth & Pacific plans to sell its Lucky Brand Jeans division to an affiliate of Leonard Green & Partners for $225 million so it can focus on its fast-growing Kate Spade brand.

"We believe that by focusing all of our resources on the huge opportunity at Kate Spade, we can deliver the strongest value creation opportunity for our shareholders,” said William L. McComb, CEO of Fifth & Pacific (formerly known as Liz Claiborne). “This is all about bringing Kate Spade to its full potential.”

November 13, 2013

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

April 23, 2013

Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

GREENSBORO, N.C. — Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

One of the most decorated and respected quarterbacks in the NFL, Brees joins Dale Earnhardt Jr. and Brett Favre as brand ambassadors. He will be featured in upcoming marketing campaigns, scheduled to launch in August.

February 20, 2013

NEW YORK — Iconix Brand Group has acquired Lee Cooper, a global lifestyle brand with over a 100-year heritage for $72 million in cash. The brand was acquired through the company's Luxembourg subsidiary, Iconix Luxembourg Holdings Sarl. 

August 8, 2012

Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign.

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

July 31, 2012

JCPenney is not dead yet. New shops and free haircuts may help.

JCPenney is not dead yet. New shops and free haircuts may help.

Retail pundits eager to write JCPenney’s obituary may want to wait until after the back-to-school season as the struggling retailer revealed several intriguing merchandising moves reminiscent of the tactics CEO Ron Johnson employed during his tenure running Apple stores. And in an unconventional buzz-building, traffic generating move the company said it would offer free haircuts to kids at its salons throughout August.

March 14, 2012

Nothing is ever as easy as it seems in the retail industry. Take Target’s decision to not sell denim jeans that have been distressed using the sand blasting method. That means the company or its suppliers now have to amend or implement some type of reporting infrastructure and audit protocol to ensure any distressed jeans Target sells achieved their weathered look through appropriate means. For an insightful look at the issues of eco-labels and the certification process that underpins the validity of such claims, check out this column from Deloitte Consulting executive Chris Park.

October 11, 2011

Apparel manufacturer and retailer The Jones Group confirmed Tuesday that it is in discussions to divest its jeanswear division for between $350 million to $400 million.

NEW YORK — Apparel manufacturer and retailer The Jones Group confirmed Tuesday that it is in discussions to divest its jeanswear division for between $350 million to $400 million.

The potential buyer is Israeli clothing maker Delta Galil Industries.

Jones Group, whose brands include Anne Klein and Nine West, said talks should conclude within a month, but cautioned that no deal has been reached. If the two were to reach a deal, Jones said it would use net proceeds for share repurchases.

July 19, 2011

Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com.

SAN FRANCISCO — Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com. 

The brand first launched in Asia in 2010 and is available in China, India, Mexico, Pakistan, Singapore and South Korea, in addition to the United States.

July 6, 2011

Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program.

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

June 13, 2011

VF Corp., owner of the Wrangler, Lee, 7 For All Mankind, among other big name apparel brands, has added another apparel juggernaut to its ranks.

GREENSBORO, N.C. and STRATHAM, N.H. — VF Corp., owner of the Wrangler, Lee, 7 For All Mankind, among other big name apparel brands, has added another apparel juggernaut to its ranks. The company announced that it has signed a definitive merger agreement with The Timberland Company. VF will pay Timberland shareholders $43 per share, representing a total enterprise value of approximately $2 billion net of cash acquired. The merger agreement was unanimously approved by both companies’ boards of directors.

April 5, 2011

American Apparel announced that it has launched its first line of jeans called, "Made in USA."

LOS ANGELES -- American Apparel announced that it has launched its first line of jeans called, "Made in USA."

"Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We've mastered the basic t-shirt, now we're getting excited about jeans," said Dov Charney, CEO and founder of American Apparel.

According to the company, the first styles in the American Apparel Jeans line will be constructed of a 14 ounce denim made of 100% cotton.

December 14, 2010

The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.

“Our guests rely on Target for our unique and innovative designer partnerships and the William Rast for Target collection is sure to deliver,” said Target SVP Trish Adams.

The arrival of merchandise in stores on Dec. 19 is curious timing since that doesn’t give shoppers much time to buy the goods as gifts and then after Christmas, those inclined to buy the goods may find themselves tapped out and unable to do so.

William Rast is the creation of entertainer Justin Timberlake and his childhood friend and restaurateur Trace Ayala who came up with the name by combining Timberlake’s grandfather’s first name and Ayala’s grandfather’s last name. The lifestyle brand was created five years ago and today offers a selection of contemporary men’s and women’s ready-to-wear collections, footwear and eyewear that, prior to its impending arrival in Target, was sold at price points ranging from $50 to $700 in department and specialty stores. The offer available at Target is said to consist of skinny, bootcut and straight-leg jeans with premium fit, wash and detailing, utilitarian and plaid woven shirts, motorcycle jackets, leggings and skirts. The men’s collection embodies a rugged style, while the women’s collection blends tomboy fashion with feminine tailoring.

The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.

December 5, 2010

Target announced that it will offer an exclusive, limited-edition collection of William Rast, the premium...

October 5, 2010

Gap announced that through Oct. 20, it is teaming up with Cotton Incorporated to collect...

August 2, 2010

Gap has announced the launch of Gap1969.com, an online hub for all things denim, as...

June 27, 2010

Gap announced that it has introduced the 1969 Premium Jeans collection to its GapKids division ......