Content about Jell-O

June 14, 2013

Kraft foods split its grocery division into two units – meals and desserts and enhancers and snack nuts – to reduce complexity and improve focus on brand building.

Kraft foods split its grocery division into two units – meals and desserts and enhancers and snack nuts – to reduce complexity and improve focus on brand building.

According to the company, the new, standalone business units will allow for even greater focus on brand-building activities while reducing the complexity of managing a portfolio with many distinct brands and product categories.