Jelly Belly Candy Company is set to launch a new flavor to its collection: the Draft Beer Jelly Belly jelly bean. Jelly Belly will debut the new flavor at the Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany.
The beer flavor has been a popular request by consumers for decades, according to the company.
"This took about three years to perfect," Ambrose Lee, research and development manager for Jelly Belly Candy Company, said. "The recipe includes top secret ingredients, but I can tell you it contains no alcohol."