Content about Joe Crafton

November 4, 2013

Leading sales and marketing services provider Crossmark has enhanced its shopper marketing capabilities with the purchase of PromoWorks.

Leading sales and marketing services provider Crossmark has enhanced its shopper marketing capabilities with the purchase of PromoWorks.

The transaction will result in Crossmark being the preferred product sampling and demonstration agency for 10 of the top 20 food retailers in North America and the exclusive event marketing planning agency for many of the top consumer brands, according to the company.

January 15, 2013

Former Procter & Gamble executive Joe Crafton has been named CEO of Crossmark, a leader in sales and marketing services in the consumer goods industry.

PLANO, Texas — Former Procter & Gamble executive Joe Crafton has been named CEO of Crossmark, a leader in sales and marketing services in the consumer goods industry. Crafton, who served as president of Crossmark until his promotion, succeeds John Thompson, who has been CEO since 2010.