Content about Joe Mimran

July 21, 2014

Loblaw, owner of the Joe Fresh brand, has promoted Mario Grauso to president of Joe Fresh. He was previously chief operating officer of the brand.

Loblaw, owner of the Joe Fresh brand, has promoted Mario Grauso to president of Joe Fresh. He was previously chief operating officer of the brand.

Grauso will continue to report to Joe Mimran, president of Joseph Mimran & Associates and creative director of Joe Fresh. In his new role, Grauso oversees business strategy, operations, marketing, international development, merchandising, sourcing and design functions at Joe Fresh.

July 19, 2013

J.C. Penney is counting on a familiar blend of promotional tactics for the 2013 back-to-school season after a slate of merchandising initiatives and a free haircut offer ended horribly last year.

J.C. Penney is counting on a familiar blend of promotional tactics for the 2013 back-to-school season after a slate of merchandising initiatives and a free haircut offer ended horribly last year.

The department store retailer is touting the availability of some familiar brands and promotional pricing along with a new Joe Fresh Kids brand, expanded Levi’s assortments, free customization kits with the purchase of backpacks and shoes during August and dedicated landing pages at Jcp.com for key brands such as Arizona, Levi’s and Total Girl.