Content about John Wanamaker

December 7, 2011

A lot has changed between the early 20th Century, when John Wanamaker delivered his famous quotation about the inexactitude of advertising, and March 2011, when Chris Calabrese argued for greater consumer privacy protections at a U.S. Senate Committee hearing.

"I know half the money I spend on advertising is wasted, but I can never find out which half."

 – John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century

“There is an online privacy war going on, and without help, consumers will lose.”

– Chris Calabrese, Legislative Counsel, American Civil Liberties Union

December 7, 2011

A lot has changed between the early 20th Century, when John Wanamaker delivered his famous quotation about the inexactitude of advertising, and March 2011, when Chris Calabrese argued for greater consumer privacy protections at a U.S. Senate Committee hearing.

"I know half the money I spend on advertising is wasted, but I can never find out which half."

 – John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century

“There is an online privacy war going on, and without help, consumers will lose.”

– Chris Calabrese, Legislative Counsel, American Civil Liberties Union