Content about Keds

February 20, 2014

Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

October 16, 2013

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.  

Stride Rite offers a wide variety of comfortable shoes, featuring everything from Star Wars to Captain American, which complement Halloween costumes. Stride Rite also offers a variety of styles, from Spider-Man to Disney Princesses, which incorporate unique light-up technology to help trick-or-treaters stand out on Halloween night.

August 14, 2013

Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers.

NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. 

The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.

August 14, 2013

Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers.

NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. 

The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.

July 9, 2013

Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recently acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands.

ROCKFORD, Mich. — Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recenty acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands. 

July 9, 2013

Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recently acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands.

ROCKFORD, Mich. — Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recenty acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands. 

July 3, 2013

The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

July 3, 2013

The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

June 13, 2013

Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.

LEXINGTON, Mass. — Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.

The company estimates that 75% of specialty store and online transactions are associated with a rewards member.

March 18, 2013

Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September.

LEXINGTON, Mass. — Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September. To celebrate, Keds is releasing a limited edition Champion sneaker featuring the names of each city on the tour.

March 18, 2013

Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September.

LEXINGTON, Mass. — Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September. To celebrate, Keds is releasing a limited edition Champion sneaker featuring the names of each city on the tour.

January 8, 2013

Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.

ROCKFORD — Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.

Capitalizing on the momentum following Wolverine’s October 2012 acquisition of the Performance & Lifestyle Group, it will migrate from four to three brand operating groups. Wolverine expects the new operating group alignment to maximize brand synergies and leverage global growth opportunities. Veteran company leaders Ted Gedra, Mark Neal and Jim Zwiers will lead the new operating groups.

February 21, 2012

The Collective Brands Performance + Lifestyle Group (PLG), which owns such brands as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced that is has signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands in Mexico, Indonesia, Japan, five South American countries and the Czech Republic.

LEXINGTON, Mass. — The Collective Brands Performance + Lifestyle Group (PLG), which owns such brands as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced that is has signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands in Mexico, Indonesia, Japan, five South American countries and the Czech Republic.

January 24, 2012

Collective Brands Performance and Lifestyle Group has announced the appointment of Rick Blackshaw as president of the Keds brand. Blackshaw has extensive footwear experience with brands including Converse, Timberland, and the former division of Reebok, Avia, and most recently served as VP and general manager for the Chuck Taylor All Star Division of Converse Inc.

LEXINGTON, Mass. — Collective Brands Performance and Lifestyle Group has announced the appointment of Rick Blackshaw as president of the Keds brand. Blackshaw has extensive footwear experience with brands including Converse, Timberland, and the former division of Reebok, Avia, and most recently served as VP and general manager for the Chuck Taylor All Star Division of Converse Inc. He will start in his new role Jan. 24 and succeeds Kristin Kohler Burrows who recently departed the position to pursue career opportunities closer to her home in New York. 

September 21, 2011

Collective Brands’ Performance and Lifestyle Group, which owns Sperry Top-Sider, Keds and Stride Rite, has signed new distribution agreements with partners to ramp up international expansion in several markets, including Japan, Singapore, Malaysia and Spain.

LEXINGTON, Mass. — Collective Brands’ Performance and Lifestyle Group, which owns Sperry Top-Sider, Keds and Stride Rite, has signed new distribution agreements with partners to ramp up international expansion in several markets, including Japan, Singapore, Malaysia and Spain.