Content about Kellogg

April 21, 2014

One may not immediately associate Kellogg with game apps, but the breakfast cereal brand is releasing a web-slinging game app to mark the upcoming The Amazing Spider-Man 2 movie.

One may not immediately associate Kellogg with game apps, but the breakfast cereal brand is releasing a web-slinging game app to mark the upcoming The Amazing Spider-Man 2 movie.

Consumers can also enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York.

"Spider-Man fans are gearing up for the film and we're casting a web of fun that everyone can enjoy," says Melissa Pawlowicz, senior director of integrated promotions at Kellogg.

February 25, 2014

Kellogg has elected Stephanie Burns, Ph.D., retired chairperson and CEO of Dow Corning Corporation, and La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation, to the company’s board of directors.

Kellogg has elected Stephanie Burns, Ph.D., retired chairperson and CEO of Dow Corning Corporation, and La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation, to the company’s board of directors.

"Stephanie and La June bring a wealth of experience and leadership from both the business and the philanthropic sectors," said chairman Jim Jenness. "We are proud to welcome these forward-thinking innovators to our board."

August 26, 2013

Kellogg's has teamed up with Scholastic as well as actor and children's book author Taye Diggs to promote childhood literacy and the importance of having books in the home.

BATTLE CREEK, Mich. — Kellogg's has teamed up with Scholastic as well as actor and children's book author Taye Diggs to promote childhood literacy and the importance of having books in the home. 

In a public service announcement, Diggs explains how U.S. families can help give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities.

August 15, 2013

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

August 15, 2013

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

July 11, 2013

Greek yogurt brand Chobani has appointed former Kellogg executive David Denholm as the company’s president and COO. The company has also appointed Peter McGuinness as chief marketing and brand officer.

NEW BERLIN, N.Y. — Greek yogurt brand Chobani has appointed former Kellogg executive David Denholm as the company’s president and COO, effective July 29. The company has also appointed Peter McGuinness as chief marketing and brand officer, effective July 22.

The company will look to the two executive leaders to help it focus on growth strategies and capitalize on the momentum behind the brand, which reached more than $1 billion in sales since its launch in 2007.

May 26, 2013

Kellogg is committing more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla. The company has already dispatched four semi-trailers of Kellogg's cereals and Keebler snacks to Moore, with more planned.

BATTLE CREEK — Kellogg is committing more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla.

The company has already dispatched four semi-trailers of Kellogg's cereals and Keebler snacks to Moore, with more planned. Feeding America is working with food banks in its network, and other relief agencies, to provide the food to families and individuals impacted by the tornado, as well as relief workers assisting the community.

May 2, 2013

Kellogg’s North American first quarter results were solid, but its performance overseas, particularly in the U.K., helped bolster its results. The company reported net sales of $4 billion, an increase of 12%.

Kellogg’s North American first quarter results were solid, but its performance overseas, particularly in the U.K., helped bolster its results. The company reported net sales of $4 billion, an increase of 12%. Meanwhile, internal net sales, which exclude the effects of foreign currency translation, acquisitions, dispositions and integration costs, rose by 2.2 percent over the same period. 

December 17, 2012

Former Kellogg Company executive Carlos Canals has joined Ciao Bella as CEO.

FLORHAM PARK, N.J. — Former Kellogg Company executive Carlos Canals has joined Ciao Bella as CEO.

Ciao Bella is a gelato and sorbet brand that recently added Greek frozen yogurt to its dessert lineup.

November 15, 2012

Kellogg plans to debut new snacks, including cereal bars, crackers, crisps and cookies, in 2013.

BATTLE CREEK, Mich. — Kellogg plans to debut new snacks, including cereal bars, crackers, crisps and cookies, in 2013.

"We have such a strong line-up of snack brands, including Pringles, Cheez-it, Special K, Keebler and Nutri-Grain," said Alan Gravely, SVP of marketing and innovation for Kellogg Snacks. "So we are building off these brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs."

October 31, 2012

Kellogg has elected Mary Laschinger, SVP International Paper (IP) and president of IP's xpedx distribution business, to its board of directors effective Oct. 26.

BATTLE CREEK, Mich. — Kellogg has elected Mary Laschinger, SVP International Paper (IP) and president of IP's xpedx distribution business, to its board of directors effective Oct. 26.

"Mary's more than 30 years of experience leading operating units of some of the world's most well-respected companies will be a real asset to Kellogg," said chairman Jim Jenness. "We are excited that Mary has agreed to join our board."

October 30, 2012

Kellogg has donated $500,000 to support Hurricane Sandy relief efforts.

BATTLE CREEK, Mich. — Kellogg has donated $500,000 to support Hurricane Sandy relief efforts. The donation includes a $250,000 cash contribution from Kellogg's Corporate Citizenship Fund (KCCF) to the American Red Cross and $250,000 in food to Feeding America, the nation's largest hunger-relief charity.

August 8, 2012

Kellogg's is honoring the gold-medal-winning U.S. women's gymnastic team by featuring them on their Corn Flakes cereal box.

BATTLE CREEK, Mich. — Kellogg's is honoring the gold-medal-winning U.S. women's gymnastic team by featuring them on their Corn Flakes cereal box.

Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber of the "Fierce Five" will be featured on special-edition boxes of Kellogg's Corn Flakes, which will be on shelves this fall. 

July 26, 2011

The NPD Group, Inc. has named Kevin Gilbert as director of home improvement, reporting to Perry James, the president of home and office supplies.

PORT WASHINGTON, N.Y. — The NPD Group Inc. has named Kevin Gilbert as director of home improvement, reporting to Perry James, the president of home and office supplies. 

Prior to joining NPD, Gilbert was VP client solutions at SymphonyIRI, where he managed the Diageo and Kraft accounts. In addition to his role at SymphonyIRI, Gilbert spent many years in the packaged goods industry in category management, sales development, and trade planning roles, working with such companies as Kellogg, Bayer, and Pinnacle Foods.

April 18, 2011

A former PepsiCo executive has joined Kellogg's as its new SVP global supply chain.

BATTLE CREEK, Mich. — A former PepsiCo executive has joined Kellogg's as its new SVP global supply chain.

Steven Sterling, who most recently served as group VP operations for Pepsi's Frito-Lay division, joined Kellogg's on Friday. He will serve as a member of the company's executive leadership team and report to Kellogg president and CEO John Bryant.