Content about Kraft

August 7, 2014

Big name CPG companies Procter & Gamble and Kraft struggled to show growth with their recent quarterly results, but that wasn’t the case at White Wave Foods.

Big name CPG companies Procter & Gamble and Kraft struggled to show growth with their recent quarterly results, but that wasn’t the case at White Wave Foods.

February 24, 2014

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

August 5, 2013

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Berman most recently served as vp of marketing strategy and engagement at Kraft where she was responsible for marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft's marketing communications Center of Excellence.

January 9, 2013

Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

GLENVIEW, Ill. —  Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

January 3, 2013

The Hillshire Brands has appointed former Kraft executive Brian Davison as SVP of corporate strategy and development.

CHICAGO — The Hillshire Brands has appointed former Kraft executive Brian Davison as SVP of corporate strategy and development.

Davison will be responsible for acquisition, merger and divestiture activities, strategic planning and implementing high impact projects. He joined the company on January 2, and will report to Sean Connolly, CEO.

December 27, 2012

Kraft is gearing up for the New Year with more than 40 new food and beverage choices for consumers.

NORTHFIELD, Ill. — Kraft is gearing up for the New Year with more than 40 new food and beverage choices for consumers.

November 27, 2012

Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop.

BOULDER, Colo. — Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop. It has selected NeoMedia as an approved vendor for mobile barcode management solutions, and now holds a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution.

July 26, 2011

The NPD Group, Inc. has named Kevin Gilbert as director of home improvement, reporting to Perry James, the president of home and office supplies.

PORT WASHINGTON, N.Y. — The NPD Group Inc. has named Kevin Gilbert as director of home improvement, reporting to Perry James, the president of home and office supplies. 

Prior to joining NPD, Gilbert was VP client solutions at SymphonyIRI, where he managed the Diageo and Kraft accounts. In addition to his role at SymphonyIRI, Gilbert spent many years in the packaged goods industry in category management, sales development, and trade planning roles, working with such companies as Kellogg, Bayer, and Pinnacle Foods.

February 18, 2011

A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.

NORTHFIELD, Ill. — A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.

Teaming up with technology innovator Intel, new Kraft Meal Planning Solutions transforms traditional self-service kiosks into a platform where consumers can obtain recipes, shopping suggestions, promotional coupons and even product samples. The kiosks reportedly also will use facial recognition to determine a consumer's gender and will suggest dinner meal options.