Content about Kucher

March 22, 2013

More than half of consumers believe that apps are not expensive, according to a new survey by consulting firm Simon-Kucher & Partners.

NEW YORK — More than half of consumers believe that apps are not expensive, according to a new survey by consulting firm Simon-Kucher & Partners. 

“It takes a long time to upgrade free users to the paid product and app makers need to strike a better balance between free and paid offerings. It needs more time and management attention to get right.”