Content about L'Oréal

October 21, 2014

L'Oréal USA has announced plans to acquire multi-cultural beauty brand Carol's Daughter.

L'Oréal USA has announced plans to acquire multi-cultural beauty brand Carol's Daughter.

Financial terms of the deal were not disclosed.

Created by Lisa Price in 1993, Carol's Daughter offers a range of products that are available at specialty beauty stores, mass retailers, on HSN, through e-commerce and at Carol's Daughter branded stores in New York City. For the 12 months ended Sept. 30, Carol's Daughter had net sales of $27 million.

June 19, 2014

L’Oréal Paris has unveiled a free mobile app called Makeup Genius that allows users to try on products in real time by using advanced facial mapping technology.

L’Oréal Paris has unveiled a free mobile app called Makeup Genius that allows users to try on products in real time by using advanced facial mapping technology.

Users can also scan a L'Oréal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.
 

May 19, 2014

L’Oréal Paris is bringing the personalized service of a department store to the mass market with its latest in beauty digital innovation — “Makeup Genius.”

L’Oréal Paris is bringing the personalized service of a department store to the mass market with its latest in beauty digital innovation — “Makeup Genius.”

Based on the insight that beauty is one of the most “Googled” topics in the world — with about 4 billion searches a year — the group’s innovation incubator decided to respond to the needs expressed by consumers by offering greater customization and interaction with their brand.

April 17, 2014

Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.

Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.

Fey's endorsement spans the entire Garnier Ultra-Lift skincare line, including moisturizers, serums and eye products. The campaign will focus on a line of new, standout anti-aging products, including Ultra-Lift Transformer and Ultra-Lift Anti-Wrinkle Firming Night Cream.

April 16, 2014

Building and delivering unique and connected digital beauty experiences was the rationale behind L'Oréal's selection of Sitecore as a provider of customer experience management software.

Building and delivering unique and connected digital beauty experiences was the rationale behind L'Oréal's selection of Sitecore as a provider of customer experience management software.

Sitecore announced that its customer experience platform was selected by The L'Oréal Group to enable their marketers to deliver personalized customer experiences for its leading brands such as Vichy, L'Oréal Paris, Maybelline and Garnier.

April 11, 2014

L'Oréal Paris has added celebrity hair colorist Kari Hill to its roster of experts, the beauty brand announced.

L'Oréal Paris has added celebrity hair colorist Kari Hill to its roster of experts, the beauty brand announced.

With more than 15 years of experience coloring some of the most well-known manes in Hollywood, Hill’s artistic perspective lends to her mastery of varied hair coloring techniques. She will join L'Oréal Paris global consulting colorist Christophe Robin in lending her insights and expertise to trend forecasting, product development, content creation and consumer education for the brand.

April 8, 2014

L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.

L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.

February 11, 2014

L’Oréal is reportedly buying back 8% of its shares from Nestlé, loosening their long-standing alliance.

L’Oréal is reportedly buying back 8% of its shares from Nestlé, loosening their long-standing alliance.

L’Oréal will buy 48.5 million of its own shares. Following the transaction, Nestlé’s stake in L’Oréal will be reduced from 29.4% to 23.29% of the share capital and the Bettencourt Meyers family’s stake in L’Oréal will increase from 30.6% to 33.31%.

February 3, 2014

L’Oréal Canada’s Javier San Juan has been appointed president of Latin America Hispanic Zone and president of L’Oréal Mexico.

L’Oréal Canada’s Javier San Juan has been appointed president of Latin America Hispanic Zone and president of L’Oréal Mexico.

Frank Kollmar will succeed San Juan as president of L'Oréal Canada. Kollmar was recently president of the Consumer Products Division in Canada. He began his career with L'Oréal Canada 15 years ago in the active cosmetics division. In 2003, he left to join the German subsidiary of the group, where he led an international career before returning to Canada in 2011.

January 17, 2014

Matrix, a professional hair care and hair color company that is a subsidiary of L'Oréal USA, is aiming to transform the professional hair styling experience with a new program that features Google Glass.

Matrix, a professional hair care and hair color company that is a subsidiary of L'Oréal USA, is aiming to transform the professional hair styling experience with a new program that features Google Glass.

January 9, 2014

L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

October 30, 2013

Riding the subway just got beautiful thanks to L’Oréal Paris as the beauty brand will launch the first-ever intelligent vending experience in the New York City subway system Monday, Nov. 4.

Riding the subway just got beautiful thanks to L’Oréal Paris as the beauty brand will launch the first-ever intelligent vending experience in the New York City subway system Monday, Nov. 4.

October 10, 2013

L’Oréal is expanding its relationship with Demandware, a cloud commerce solutions provider, and will use the Demandware Commerce platform to power the digital transformation strategy of its brand portfolio around the globe.

L’Oréal is expanding its relationship with Demandware, a cloud commerce solutions provider, and will use the Demandware Commerce platform to power the digital transformation strategy of its brand portfolio around the globe. 

June 24, 2013

L'Oréal has appointed Kristina Schake as the company’s chief communications officer, effective July 8.

NEW YORK — L'Oréal has appointed Kristina Schake as the company’s chief communications officer, effective July 8. 

Schake will represent L'Oréal USA for all corporate communications and will lead the external communications strategy in the areas of public and media relations, industry and government relations, sustainability and crisis communications. She will also oversee the company’s corporate philanthropic programs. 

April 16, 2013

L’Oréal USA has named former Estée Lauder executive Angela Bennett as VP of La Roche-Posay.

L’Oréal USA has named former Estée Lauder executive Angela Bennett as VP of La Roche-Posay. 

Bennett will be charged with expanding the global skincare brand’s national retail distribution with a focus on suncare and acne consumers as well as digital programs while increasing La Roche-Posay’s support of its partnering dermatologists and retailers. 

February 26, 2013

L'Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

NEW YORK — L'Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

The company described the site as the first major one to be designed for all devices, making it easy to navigate for users on desktop computers, tablets and mobile phones.

January 22, 2013

NEW YORK — L'Oréal USA today announced the official launch of www.forgirlsinscience.org, a Web site designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics. 

January 18, 2013

Former L’Oréal executive Serge Jureidini has been named CEO and president of Arcade Marketing.

NEW YORK — Former L’Oréal executive Serge Jureidini has been named CEO and president of Arcade Marketing.

Jureidini succeeds Debra Leipman-Yale, who passed away unexpectedly. He will also serve as a director on Arcade Marketing’s board of directors.

August 2, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

April 11, 2011

Sears is looking to position itself as a beauty leader, by announcing Monday the installment of new cosmetics departments at more than 100 locations and Sears.com.

HOFFMAN ESTATES, Ill.  -- Sears is looking to position itself as a beauty leader, by announcing Monday the installment of new cosmetics departments at more than 100 locations and Sears.com.

According to the company, these refreshed beauty departments will feature products from such brands as L'Oreal, Maybelline, Revlon, CoverGirl, Sally Hansen, Essie and Nicole by OPI. Additionally, beauty advisers staffing the departments will offer makeup tips and advice to customers who desire assistance in perfecting their look, Sears reported.