Content about L'Oreal

April 16, 2013

L’Oréal appoints new VP of global skincare brand

L’Oréal USA has named former Estée Lauder executive Angela Bennett as VP of La Roche-Posay.

Bennett will be charged with expanding the global skincare brand’s national retail distribution with a focus on suncare and acne consumers as well as digital programs while increasing La Roche-Posay’s support of its partnering dermatologists and retailers.

February 26, 2013

Cosmetic brand relaunches U.S. website

L'Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

NEW YORK — L'Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

The company described the site as the first major one to be designed for all devices, making it easy to navigate for users on desktop computers, tablets and mobile phones.

January 22, 2013

New L'Oréal site encourages scientific learning

NEW YORK — L'Oréal USA today announced the official launch of www.forgirlsinscience.org, a Web site designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics.

January 18, 2013

Former L’Oréal exec to head interactive sample producer

Former L’Oréal executive Serge Jureidini has been named CEO and president of Arcade Marketing.

NEW YORK — Former L’Oréal executive Serge Jureidini has been named CEO and president of Arcade Marketing.

Jureidini succeeds Debra Leipman-Yale, who passed away unexpectedly. He will also serve as a director on Arcade Marketing’s board of directors.

August 2, 2012

L'Oreal USA selects Clarabridge for social media listening initiative

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

April 11, 2011

Sears feeling pretty about new beauty department

Sears is looking to position itself as a beauty leader, by announcing Monday the installment of new cosmetics departments at more than 100 locations and Sears.com.

HOFFMAN ESTATES, Ill. -- Sears is looking to position itself as a beauty leader, by announcing Monday the installment of new cosmetics departments at more than 100 locations and Sears.com.

According to the company, these refreshed beauty departments will feature products from such brands as L'Oreal, Maybelline, Revlon, CoverGirl, Sally Hansen, Essie and Nicole by OPI. Additionally, beauty advisers staffing the departments will offer makeup tips and advice to customers who desire assistance in perfecting their look, Sears reported.