Content about LEGO

September 16, 2014

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

January 21, 2014

In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at Toysrus.com/LEGO.

In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at Toysrus.com/LEGO.

Customers will be able to find the latest movie-inspired products as well as recreate their favorite scenes from the first-ever full-length LEGO adventure film. Toys “R” Us will also host a special event, and offer gifts with purchase and a chance to win prizes, while supplies last.

February 13, 2012

The NPD Group unveiled the top current favorite play items among children ages 14 years and younger.

PORT WASHINGTON, N.Y. — The NPD Group unveiled the top current favorite play items among children ages 14 years and younger.

After compiling 2,958 mentions, NPD revealed the top items included Lego, laptop, Nintendo Wii, toy cars, Xbox, books, video games, Nintendo DS, Barbie and iPod, while the top five product categories included toys (54%), video games (20%), consumer electronics (12%), sporting goods (5%) and books (3%).

January 11, 2011

Lego is bringing a new kind of ninja to game enthusiasts.

ENFIELD, Conn. — Lego is bringing a new kind of ninja to game enthusiasts.

Ninjago, the newest Lego family member, combines the best of Lego construction play, action-based competitive play and virtual gaming. Ninjago tells the story of four young ninjas who train under the watchful eye of Sensei Wu to master an ancient martial art — Spinjitzu — the art of spinning into a human tornado, to save the world from the evil Lord Garmadon and his skeleton army.

December 21, 2010

Target announced that it is offering free shipping on thousands of Target.com purchases and announces extended store hours on Dec. 26.

MINNEAPOLIS - Target announced that it is offering free shipping on thousands of Target.com purchases and announces extended store hours on Dec. 26.  

"Target makes shopping fun, fast and festive for our guests throughout the holiday season," says Nik Nayar, vice president, merchandising at Target. "Most holiday gift cards are redeemed in our electronics department so we are gearing up for great deals on some of our guests' favorite products such as video games, TVs and cameras."

November 4, 2010

Borders announced it's expanding its focus on kids with a slate of enriching events, new...

October 31, 2010

Walmart has unveiled its "Top Toys" list and announced plans to provide custo