Content about Lacoste

January 3, 2013

Steve Birkhold was named CEO at Bebe on the same day that the company reported a worse than expected second quarter loss and a 10.5% comp decline.

BRISBANE, Calif. — Steve Birkhold was named CEO at Bebe on the same day that the company reported a worse than expected second quarter loss and a 10.5% comp decline.

Birkhold, who previously served as president and CEO at Lacoste, will be tasked with leading a turnaround at the struggling specialty retailer.

January 3, 2013

Steve Birkhold was named CEO at Bebe on the same day that the company reported a worse than expected second quarter loss and a 10.5% comp decline.

BRISBANE, Calif. — Steve Birkhold was named CEO at Bebe on the same day that the company reported a worse than expected second quarter loss and a 10.5% comp decline.

Birkhold, who previously served as president and CEO at Lacoste, will be tasked with leading a turnaround at the struggling specialty retailer.